How to Use ChatGPT for Marketing (and Where Averi Takes You Further)

How to Use ChatGPT for Marketing (and Where Averi Takes You Further)

ChatGPT has become the 'go-to' Swiss Army knife of business tools.

From content creation to audience research, it's helping marketing teams move faster and think bigger. But like any Swiss Army knife, it's versatile enough to handle many tasks… without being perfectly designed for any of them.

If you're already using ChatGPT for marketing, good news, you're one step ahead of the curve.

78% of businesses now use AI for marketing, but most are still scratching the surface of what's possible.

This guide breaks down the most effective ways to leverage ChatGPT's use cases for marketing, complete with proven prompt templates and best practices. Then we'll show you how purpose-built marketing AI can take each use case further, transforming individual tactics into integrated strategies that drive real business results.

Content Ideation: From Blank Page to Breakthrough

How to Use ChatGPT for Content Ideas

Content ideation is one of ChatGPT's strongest marketing applications. It excels at generating fresh angles, topics, and creative approaches when you're stuck staring at a blank page.

Effective Prompt Template:

"Generate 10 blog post ideas for [target audience] about [topic/industry]

Example in Action:

Pro Tips for Better Ideation:

• Be specific about your target audience and desired tone to get more relevant suggestions

• Ask for different content formats: "Now turn these into LinkedIn post ideas"

• Use follow-up prompts to explore angles: "Expand on idea #3 with specific subtopics"

Where Averi Takes Content Ideation Further

While ChatGPT generates ideas in isolation, Averi connects ideation to your broader marketing strategy:

• Strategic Context: Ideas align with your current campaigns, product launches, and business objectives

• Content Calendar Integration: Suggestions automatically factor in your publishing schedule and seasonal relevance

• Cross-Channel Thinking: Each idea comes with variations for blog, social, email, and paid campaigns

• Performance Intelligence: Ideas informed by what's actually working for your brand and industry

Instead of random brainstorming, you get strategic ideation that builds toward business outcomes.

Audience Research: Understanding Your Market

How to Use ChatGPT for Market Research

ChatGPT can help synthesize audience insights and identify market trends, though you'll need to verify any data it provides.

Effective Prompt Template:

"Describe the key challenges facing [target audience] in [industry] during [timeframe]

Example in Action:

Research Applications:

• Customer persona development

• Competitive landscape analysis

• Market trend identification

• Pain point mapping

Important Note: Always fact-check ChatGPT's market data against real sources, as it can hallucinate statistics or present outdated information as current.

Where Averi Takes Audience Research Further

Averi integrates real data with AI analysis for more accurate insights:

• Live Data Integration: Pulls from your actual customer data, analytics, and CRM for persona development

• Behavioral Analysis: Analyzes customer journey patterns from your marketing funnel

• Competitive Intelligence: Monitors competitor content and positioning automatically

• Continuous Learning: Updates audience insights based on campaign performance and engagement data

You get research grounded in reality, not just AI assumptions.

Content Creation: Blogs, Emails, Social Posts, and Ad Copy

How to Use ChatGPT for Content Writing

Content creation is ChatGPT's most popular marketing application, helping teams produce drafts across multiple formats quickly.

Blog Post Prompt Template:

"Write a [word count] blog post for [target audience] about [topic]. 
Use a [tone]

Email Sequence Prompt Template:

"Create a 5-email welcome sequence for [customer type] who just signed up for [product/service]. 
Goal: [specific objective]. Tone: [brand voice]

Social Media Prompt Template:

"Write 5 LinkedIn posts about [topic] for [target audience]. 
Each post should be [length], use a [tone]

Ad Copy Prompt Template:

"Create Facebook ad copy for [target audience] promoting [product/offer]. 
Include: attention-grabbing headline, benefit-focused description, strong CTA. 
Address their main pain point: [specific challenge]. Tone: [brand voice]

Where Averi Takes Content Creation Further

While ChatGPT creates content piece by piece, Averi orchestrates entire campaigns:

• Brand Voice Consistency: Maintains your unique voice across all content without repetitive prompting

• Cross-Channel Optimization: Automatically adapts content for different platforms while maintaining core messaging

• Strategic Alignment: Ensures each piece supports your broader marketing objectives

• Version Control: Tracks content variations and performance for continuous improvement

• Expert Review: Seamlessly routes content to vetted specialists when human oversight is needed

SEO Optimization: Keywords and Meta Descriptions

How to Use ChatGPT for SEO

ChatGPT can assist with keyword research and SEO optimization, though it should supplement, not replace, dedicated SEO tools.

Keyword Research Prompt Template:

"Suggest 20 long-tail keywords for [industry/topic] that [target audience]

Meta Description Prompt Template:

"Write a compelling meta description for this blog post: [title/topic]. 
Target keyword: [primary keyword]

SEO Content Optimization:

"Optimize this content for SEO while maintaining readability. 
Target keywords: [list]

Where Averi Takes SEO Further

Averi integrates SEO into your broader content strategy rather than treating it as an afterthought:

• Integrated Keyword Strategy: Builds content calendars around keyword opportunities and search trends

• Content Cluster Creation: Develops topic clusters that build topical authority

• Performance Tracking: Monitors keyword rankings and suggests content updates based on search performance

• Technical SEO: Ensures content follows SEO best practices automatically

• Competitive Analysis: Identifies content gaps and opportunities based on competitor research

The Integration Advantage: Moving Beyond Individual Tactics

Here's where the fundamental difference becomes clear.

ChatGPT can handle some individual marketing tasks, but marketing success requires orchestrated campaigns where every piece works together.

The ChatGPT Marketing Reality:

• Generate blog post ideas ✓

• Write email sequence ✓

• Create social posts ✓

• Manually connect everything together ✗

• Ensure brand consistency across channels ✗

• Track performance and optimize ✗

The Averi Marketing System:

• Generate integrated campaign strategy ✓

• Create all content assets with consistent voice ✓

• Optimize for each channel automatically ✓

• Connects you to top talent to scale your team ✓

• Track performance and suggest improvements ✓

• Executes real business outcomes ✓

Prompt Engineering vs. Strategic Thinking

The biggest hidden cost of using ChatGPT for marketing isn't the subscription fee—it's the time spent becoming a prompt engineer instead of a strategist.

Time spent with ChatGPT:

• 20 minutes crafting the perfect prompt

• 15 minutes reviewing and editing output

• 10 minutes reformatting for different channels

• 30 minutes ensuring brand consistency

• Total: 75 minutes per piece

Time spent with Averi:

• 2 minutes providing campaign brief

• 5 minutes reviewing integrated campaign

• 3 minutes approving and scheduling

• Total: 10 minutes for entire campaign

That's not just efficiency—it's the difference between tactical execution and strategic marketing.

Ready to Graduate from Individual Tactics to Integrated Campaigns?

ChatGPT opened the door to AI-powered marketing.

But walking through that door successfully requires tools built specifically for marketing teams who think strategically, execute efficiently, and measure what matters.

If you're already using ChatGPT for marketing, you understand AI's potential. Now experience what's possible when AI is built specifically for marketing challenges.

Try Averi free →

ChatGPT Marketing Prompt Library

Content Creation Prompts

Blog Post Outline:

"Create a detailed outline for a [word count] blog post titled '[title]' for [target audience]

Email Newsletter:

"Write a weekly newsletter for [audience] covering [topics]. Include: catchy subject line, personal greeting, 3 main sections with value-driven content, and clear CTA. Tone: [brand voice]

LinkedIn Thought Leadership:

"Write a LinkedIn post positioning me as a thought leader in [industry]. Topic: [subject]

Research and Strategy Prompts

Competitor Analysis:

"Analyze the content marketing strategy of [competitor] targeting [audience]

Content Gap Analysis:

"Identify content gaps for [target audience] in [industry]

Campaign Development Prompts

Multi-Channel Campaign:

"Design a marketing campaign for [product/service] targeting [audience]

Launch Sequence:

"Create a product launch sequence for [product] over [timeframe]