Don’t Feed the Algorithm
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TL;DR
🎯 Growth hacking is seductive because it feels like science—but tactics without strategy is just sophisticated distraction
📊 The data is clear: Companies focused purely on growth hacking see 40% higher churn and underperform strategic companies by 40% over 10 years
💡 What growth hacking gets wrong: Assumes tactics are strategy, everything can be A/B tested, growth comes from hacks not fundamentals, CAC/LTV are only metrics that matter, and faster is always better
🧠 The evolution: From optimization to vision, channels to story, metrics to meaning, testing to judgment, tactics to systems
⚡ What still matters: Disciplined experimentation, relentless optimization, data-driven decisions, moving quickly—but now in service of strategy, not replacing it
🔧 AI changes the game: Makes tactics commoditized and accessible to everyone, which makes strategic clarity the new competitive advantage. Use AI to accelerate strategy execution, not replace strategic thinking
🚀 The winning approach: 30% time on strategy (positioning, vision, value), 40% on execution (campaigns, content), 30% on optimization (testing, improvement)—not 80% on tactics
📈 Industry shift: 78% of marketers say strategic thinking is now their most valuable skill (up from 51% in 2020), while only 34% prioritize growth hacking tactics (down from 67% in 2018)
The goal isn't to hack growth. It's to build something worth growing.
Stop optimizing. Start strategizing. Then execute like hell.
Zach Chmael
CMO, Averi
"We built Averi around the exact workflow we've used to scale our web traffic over 6000% in the last 6 months."
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