How to Use Video Marketing for Startups

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Nov 13, 2025

How to Use Video Marketing for Startups

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Video helps new firms reach folks, build trust, and grow fast without spending much. Making short, fun clips lets you tell your story, show your product, and find more viewers on places like YouTube, Instagram, and LinkedIn. But things like cost, skill, and making good clips can be hard. Here is a quick set of tips to help you begin:

Set Clear Goals: Pick simple goals so you know what your clips should do, like getting more website views, finding leads, or selling more stuff.
Know Your Audience: Learn what your viewers like, how they act, and what they need so your clips will mean more to them.
Make Cheap Videos: Use your phone, light from the sun, and free apps to make nice clips for less money.
Pick The Right Place: Make your clips fit the site, like YouTube for longer clips, Instagram for short ones, or LinkedIn for work news.
Check and Change: Use free tools like YouTube and Google to check how your clips do and fix what does not work.

Video does not need to cost much or be hard. Start small. Keep your point clear. Change your plan as you find what your crowd likes best. If you keep at it and think things through, clips can help your new firm win and grow strong.

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How to Start Video Marketing? 💡 Video Marketing Basics | Episode 1

Make Video Goals and Know Your Viewers

Before you film, be sure you know what you want your video to do and who will watch it. If you do not have clear goals or do not know your crowd, your video may not work no matter how good it looks. Here is how you can do better from the start.

How To Make Simple, Clear Goals

To build strong video plans, use the SMART way: be clear, check what you reach, keep it real, make it fit with your main work, and set a time to get things done. Do not make your goals hard to see - pick ones you can act on that will help your business.

For example, let’s say you want folks to know your new business. You then set a plan to make people know your name by 30% more in three months. If you want new buyers, make your goal to lift visits on your site by 15% next quarter with videos made just for them.

Here are more good, SMART goals for new shops:

Get More Visits: Bring in 500 new people to your site each month with your videos in 60 days. Good if you want more eyes on you.
Get More Likes and Shares: Raise how often people click, like, or talk about your brand by 25% in two months by posting short videos. This can make people buzz about your brand and help build fans.
Find Good Leads: Find 100 real leads each month with videos by the end of the next few months. This is nice for new B2B shops or long sale times.
Sell More Stuff: Get folks to ask for your product demo 40% more in 90 days when you show simple, clear videos on your site’s main page. Great for tech shops or hard-to-sell things.

Know Who Wants to Watch

Knowing your crowd is key to making videos that work. This helps with what you say, how you say it, and where you share your videos.

Look at who buys from you now, if you have any. How old are they? What is hard for them? How do they talk about these things? Look through help emails, sales talks, and their posts on sites to spot what they need and want.

While knowing their age or where they live helps, knowing what they think and feel helps more. If you learn most people who watch are age 25-40, that’s nice, but it’s even better to know they are busy workers who like to watch short clips at lunch or riding to work. This shows you how you should make your video.

Make easy, quick notes - mix facts and feelings. Like, “Sarah, 32, works in marketing at a mid-size firm. She feels lost with so many tools, and she likes short learn clips on LinkedIn with her coffee to learn tips she can use fast.”

Use your site’s number tools, ask folks who get your emails, or look at web groups like Facebook or Reddit where your buyers chat. These spots are full of clues about what your crowd needs and loves.

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Aim for one group, not all people. It works better to make a video that speaks to 1,000 people who care about your work than to make a video that 10,000 people see but do not feel much for. If your words touch a few hearts, you win more than when you reach a big crowd that does not care.

Link Your Goals With What You Track

Once you know your aim and who you want to reach, you should follow how you do by watching the right numbers. Each goal needs its own way to check if you are doing well, so it is smart to pick the right things to look at.

For brand goals, check reach, views, and how long people watch. If you have a video with 10,000 views but most stop early, you do not grow your brand much.
For talk and share goals, count shares, chats, and tags. These show if people like your video and want to join in or talk about it.
For new lead goals, count clicks to your site, email sign-ups, or free items picked up. Use codes in the link to know which video brings in more people to tools like Google Analytics.
For sell goals, track how people move from watching your video to asking for a demo, trying your thing, or buying. Tools like HubSpot can help you see which views lead to money.

Put ways to watch your numbers in place before your video goes live. You can use a sheet or a tool like Google Analytics. Check your main numbers each week. This lets you know what works and lets you change your plan when you need.

Make Good, Cheap Videos

You do not have to spend much to make strong videos for your new business. If you pick smart video styles, use handy tools, and learn some easy tips, you can make sharp and strong clips that look quite good.

Find the Best Video Styles for New Firms

Some styles of videos work well for small new firms. You can make these with cheap stuff and just a few people. Here are four styles you should try:

Show your product in use: These clips let folks see what you sell and how it works. Use your phone to film with good light so people see key points. Pick what helps busy people solve big problems. Keep clips short and clear, from one minute to a minute and a half.
Show real people’s stories: People trust your business more if they see real buyers share why they like you. Ask your happy buyers to film short bits on their phones. Ask them to say what changed for them after your help. You can also record a chat call and use that for your video. Honest words beat fancy looks.
Show life at your firm: Show folks what goes on in your place. Show your team as they work, or how your thing gets made, or share your own story. Real bits connect with people and help your clips do well on sites like Facebook or TikTok.
Share quick how-to tips: Teach folks things they need with short info clips. If you sell money apps, share ways to save cash. Run a gym app? Share short moves for busy days. Tips draw new fans and some may buy from you later.

Averi AI helps new firms make videos with less stress and time.

Ways to Use Averi AI to Make Videos

Averi AI keeps video work simple. Its Brand Core keeps your words on point with your business style. In /create mode, you move through three steps - Talk, Write, Fix - to turn your thoughts into finished words for your videos. The Library keeps all past words, brand rules, and video ideas in one spot. That way, it’s easy to use what has worked for you before.

If you want help but can’t pay for a big firm, try Averi Human Cortex. It links you with top video pros who know your style and past work and can help fast.

If you wish to do it yourself, these tips help you make good films without fancy tools:

Tips for Making Your Own Videos

You do not need much cash to make good clips. Here are ways to use what you have:

Make the most of your phone: Smart phones today make sharp clips. Keep your phone flat and wide for most sites and for YouTube. Use a stand or prop to keep moves smooth.

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Focus on good light: Bright rooms make your video look much better. Sun from a big window is great. If you can’t get sun, buy some cheap LED lamps. Put one lamp at the front and one at the side of who you film to cut out dark spots.
Make sure sound is clear: Bad sound can wreck good video. Stand close to the person talking so you hear them and not the loud sounds behind. Or, use a small mic you can plug in, which costs little. This makes voices stand out and easy to hear.
Cut and edit with free apps: Apps like DaVinci Resolve (good and free), iMovie (for Macs), or Windows Video Editor (for PCs) help you cut parts you don’t want, put in words, and add your logo. You don’t need to spend cash for this.
Think about each shot: Write down what you want to say or show before filming. Practice a bit. This cuts down on time and makes editing fast. As you film, take a few extra seconds at the start and finish; this helps make smooth cuts when you edit.
Use old styles to keep things the same: Once you pick a way your video looks, use it each time. Keep the start, end, colors, and words the same in all videos. This helps people know it’s yours and makes making new videos quick.

Start with plain videos that get your point across. As you get better and know what works for who watches, you can try new things. Aim to make videos often. Do not stress about making each video perfect; just get your message out.

How to Share and Improve Your Videos

When your videos are done, it is time to choose where you want to post them. Different sites have different types of people, so you should change your way to match them.

Picking the Right Place for Your Videos

Choose the sites where your viewers spend most of their time. Do not try to use every site at once. Pick two or three where people talk with you the most.

YouTube is good for long videos that teach or show how things work. You can post how-to guides, product shows, or customer stories here. Make sure you grab people’s interest fast and give them clear help. If you do, they will keep watching your video.
LinkedIn is best for workers and group leaders. You can share what goes on in your company, post work news, or share your thoughts on your job field. Keep your style friendly but still fit for work so people trust you.
Instagram and TikTok work well for short, bright videos. People like quick, real moments here. Share small tips or short looks into your day. Use tall, up-and-down videos that fill the phone screen.
Facebook is mostly for older people. You can use it to make a group or bring your people together. Longer videos with good stories, like happy customer notes or things about your team's way, do well here.

Get to know one site well before you use more. Watch for people who talk with your videos, not just those who see them. People who care are better than lots of views.

How to Make Your Videos Catch Eyes and Get Found

The start of your video matters most. If it does not catch eyes right away, people will move on. Begin with something strong that draws people in, and wait to show your brand until they care.

Use captions all the time. Most people watch videos with no sound, so words on the screen help. They also let more people watch and help with search. Some sites add captions for you, but check and fix them so they make sense.
Give your video a clear title. Do not just say "Update." Say what people will get, like "Three Ways to Save Your Time Every Day." Tell what the video gives them.
Write a good video description with easy words people use to search. On YouTube, for example, fill the box with what the video is about. Use words people look for, but do not just put a list. Write to help, not to cheat the search.
Make sure your video picture stands out. Use bright colors, big words, and faces people know. Keep it simple, so it's easy to see on small phones.
Finish with a clear next step. Ask people to visit your site, get something new, or watch more. Tell them what to do next, so they don’t wonder what’s next.

Tools like Averi AI help you pick good titles and words that match your style. Its special features help you use your brand voice every time, and you can save video ideas that work to use again later.

How to Change Your Videos for Different Sites

When your films catch the eye, make them match what each site wants. Change your work so you can reach more people. You do not have to make new things each time. Use what you have and save time.

Change how your film looks and how long it is. A YouTube film may be five minutes, but you can cut it up. Make short clips, maybe just half a minute for Instagram Stories, one minute for TikTok, or two minutes for LinkedIn. Give each site what it likes. Show tools on LinkedIn, share life on Instagram, and make quick, fun hooks for TikTok.
Change how you start and end. On YouTube, say, “In this video, you will learn…”. For TikTok, get right to the point. LinkedIn likes things clean and smart, Instagram likes easy and light.
Make new things from old ones. Take a film where someone talks and use their words with shots from the film. Cut some sounds and put them in a talk show. Write the words down and make them into posts. One film can be used many ways.
Try new times to post. See when you should share. Nights may be good for Instagram, but LinkedIn is busy in the day.

Write down film length, post times, and how many people like it in a sheet. This helps you see what works. Then you can get better and give your fans what they want.

How to Track and Get More from Videos

Make each video you share work hard for you. Match how you track with your aim. Once your video is live and folks start to watch, look close at how it does. Good tracking means more than just views. You need to know what helps and what fails, so next time you can do even better.

Ways to Check How Videos Do

The best tools help you see the facts about your videos. Numbers show you what happens for real, not just guesses.

YouTube Analytics lets you dig deep into how your video does. Don’t just look at view counts. Watch for things like how long people stay. Say one video gets 1,000 views with 80% watch time - this works better than one with 5,000 views but just 20% watch time. Use the audience graph to see when viewers leave so you know which parts lose people.
Google Analytics links your video views with what happens next on your site. Set up goals to track things like email signups or sales after someone sees a video. This helps you spot which video brings true results - not just views that don’t mean much.
Social sites each have their own way of telling if your video is liked. On Instagram, saves and shares count most. LinkedIn looks at clicks that reach your site. TikTok likes to see if folks finish the video or leave a comment. Facebook checks for how long people watch and if they click links. Every site has its own way to show what works.
Tools like Averi AI put all the stats in one place. They make it simple to see how all your videos do and spot what your fans love most.
Platforms like Hootsuite and Sprout Social can show you charts to line up how your videos work across each site. You may learn short clips rule on Instagram, while long ones do best on YouTube. With this, you can change how you share on each site for better results.

Once you’ve got the facts, use what you learned to fix and grow your video plan.

Use Facts to Boost Your Video Plan

Numbers help only when you know how to use them. Look for patterns in what videos work best and which ones flop. Let this guide you next.

Finish rates matter most. If folks leave quick, your start may need help. Look at ones that do well - did they grab attention fast, or show great images early?
Know where views come from. If lots of people find your videos by search, make videos that answer top questions. If friends share your clips on social sites, make each video easy to share. If folks watch through email, give them what they like most.
It’s all about action. Try to get comments, likes, and shares. If people ask things in the comments, use that to spark new video ideas. If certain moments get shared a lot, watch for why - they might show you what works best.

All these steps can help you grow, make better clips, and reach more people each time. Track, learn, fix, and win with your videos.

Match scores to real results. A video with low views but high sales or signups does more for your business than one that just gets watched a lot and does little. Track which videos help you meet your goals.
Change one thing at a time. Try new pictures, video length, or post times one by one. This way, you know what makes the numbers move.

If you use these tips over and over, you will keep making your videos better and better.

How To Keep Improving

If you make it a habit to check how your videos do, you can fix problems fast and make the good things happen again.

Look at your numbers every two weeks. Pick a set day and time to check your video scores. See views, likes, and sales from the past two weeks. This helps you see what is working or not working soon.
Make a simple list in a spreadsheet. Write things like video name, date posted, how many watched, and results for your business. Sort this list to find out if help videos do better than news from your company. Are your videos liked more on Wednesdays than Fridays?
Get alerts for big changes. Use YouTube and Google tools to know fast if your views or likes jump up or fall down. If a video goes viral or a link is broken, you can fix or use it quick.
Plan your next step with what you learn. If one kind of video gets good results, make more of that kind. If short videos work best, keep them short. Use your top videos as models for new ones.
Write down what works best. When a video does great, note down what you did. Was it a strong start? Was it fast moving? Was it a push to act? Keep these notes so you can do it again and again.

Tools like Averi AI’s Library help you by looking at your best videos and giving tips for the next ones. It helps you know what to make next and keeps your videos working well for your fans.

How to Make Video the Heart of Your Marketing

First, pick what you want your videos to do. When you put video in the center of your plan, each campaign can become better. Using video often makes your ways to talk to people much stronger, not just here and there as a bonus. This path lets you make simple, clear videos that help you reach your big goals.

Many new teams find using video is hard. One big mistake is using old ideas in new ways that don’t work, which wastes time and money.

Plan every step of your campaign with video from the start. If you write a blog, maybe make a short video instead. If you plan to send email, think about making a fun video class. If you want to show a new item, try a short demo video, not a press note.

Thinking about video first changes how you make things for your users. Take one talk with a happy buyer that lasts five minutes. Cut it into small pieces for TikTok, Instagram, and YouTube. This way, you reach more people but do not work a lot more.

Making good video comes from easy plans and ways to do the work. Things like Averi AI make your steps simple, from finding ideas and writing words to checking with smart people and seeing how your videos do. With smart tools, you work fast, keep steady, and don’t make each video from the start.

Still, making lots of people see your videos is not the only thing that matters. Each video should help you reach a big goal, like getting new email names or selling more things. If you want more people to join your list, make videos that help them with problems. Ask them to join for more tips. If you want sales calls, show how your goods work. At the end, ask people to call or try a demo. Your videos should help move people closer to becoming buyers.

Great teams keep a video group that grows with their users. Each video shows what works and what people want or ask. Comments show needs, views show hot ideas, and likes show what people enjoy. By looking at all these signs, what comes next will be even better.

Going all in with video takes time and work, but the wins are real. When you do it right, each campaign gets stronger. Posts get more likes, emails get read more, people stay on your page longer, and more people buy. Video makes your marketing bigger and helps all your plans do well.