Averi Launches Synapse: A New AI System Architecture Powering AGM-2 and Human-AI Collaboration at Scale

Averi Launches Synapse: A New AI System Architecture Powering AGM-2 and Human-AI Collaboration at Scale

Brooklyn, NY – 7/30/25

Averi, the AI Marketing Workspace, today announced the release of Synapse, a new AI system architecture designed to fundamentally advance how marketing is strategized, generated, and optimized. Synapse debuts alongside AGM-2, Averi’s second-generation foundation model, trained from the ground up for real-world marketing cognition. Together, they form the core of a hybrid system where AI and human experts operate in concert—dynamically routed and orchestrated by design.

Synapse represents a significant leap forward in AI system architecture—introducing a modular, multi-cortex framework that integrates adaptive reasoning, performance context, and real-time collaboration with a curated network of professional marketers. It is the first infrastructure designed not only to generate output, but to understand when human expertise is essential—and to activate it automatically, at scale.

"Synapse's multi-layer cortices are precision-engineered AI modules that work together to capture, store, and evolve memory—each system forms a genuine bond with the user and adapts deeply to their specific needs." -Alex Louizos, Head of AI at Averi

"Drawing from bio-mimetic principles I learned in medical school, we essentially replicated how human memory works to help AI create a coherent story about each user's world. This modular design adapts continuously and grows smarter with every interaction."

Synapse: Modular Intelligence with Integrated Human Activation

Synapse is a next-generation architecture built around a cortex-based design, where each processing unit handles a specific cognitive function within the marketing workflow. Unlike monolithic model calls, Synapse dynamically routes user input and system tasks through specialized cortices:

• A Brief Cortex parses unstructured inputs and disambiguates marketing intent.

• A Strategic Cortex maps user objectives to structured plans, leveraging historical knowledge and business logic.

• A Creative Cortex generates brand-aligned assets tuned to tone, format, and audience.

• A Performance Cortex injects relevant campaign data—past and present—into the reasoning process.

• A Human Cortex matches and activates Averi’s network of vetted marketing experts to review, enhance, or produce output when AI alone isn’t enough.

These cortices operate as independent modules within a unified orchestration layer, enabling the system to adapt to different workloads and collaborate across AI-generated, data-informed, and human-authored components in real time.

The other major benefit of Synapse’s unique architecture is the breakthrough of OS-style memory, granting Averi legitimate long-term memory that far surpasses the limitation of context windows (sometimes called the genius with amnesia problem in AI). By developing agentic structures that navigate short-term, long-term, and archival memory akin to traditional computer operating systems, Synapse can recall, store, contextualize and personalize content without trying to fit information into small context windows - creating an AI experience closer to how the human brain operates. 

AGM-2: A Foundation Model Trained for Marketing Cognition

At the center of Synapse is AGM-2, Averi’s proprietary language model trained exclusively on marketing-specific datasets—including campaign strategy, brand positioning, growth frameworks, and multi-channel content. This training corpus, combined with iterative fine-tuning on human-reviewed outputs, enables AGM-2 to reason beyond surface-level generation and into strategic alignment, creative quality, and performance awareness.

Unlike generalized models, AGM-2 is optimized for:

• Structured ideation from open-ended prompts

• Long-form brand-consistent generation

• Cross-channel adaptability (e.g., email, ads, landing pages)

• Integration with real campaign feedback loops via the Performance Cortex

The result is a model that doesn’t simply generate—it understands the functional role of its output within a broader marketing strategy.

Adaptive Reasoning: Scalable Cognitive Depth by Design

A core innovation in AGM-2 is its Adaptive Reasoning System, which solves a long-standing challenge in applied AI: static processing depth regardless of task complexity.

Averi’s adaptive reasoning operates across a three-tier architecture:

1. Complexity Assessment Engine – A dual-track analysis pipeline (LLM-based and heuristic) evaluates each prompt for novelty and complexity, using advanced techniques against recent queries and keyword-informed scoring.

2. Reasoning Depth Stratification – Depending on the assessment, the system routes the task to one of three cognitive layers:

   • Express: Minimal reasoning, optimized for factual and templated tasks.

   • Standard: Balanced processing for routine marketing analysis and planning.

   • Deep: Multi-step strategic reasoning with full tool suite access and optional human augmentation.

3. Contextual Reasoning Generation – Each task is further classified by type (e.g., strategic planning, tactical execution, creative ideation) and processed using reasoning logic tailored to both content and user context (e.g., urgency, expertise, industry domain).

This enables AGM-2 to dynamically scale its mental load, conserving resources for simple asks while investing in depth where it matters.

Embedded Human Collaboration via the Human Cortex

What sets Averi apart is not just what the AI can do, but how and when it brings humans into the loop. The Human Cortex within Synapse activates Averi’s proprietary network of vetted marketing professionals, ranging from brand strategists and growth marketers to performance copywriters and content leads.

These experts are programmatically matched to tasks based on skillset, project needs, and past collaboration patterns. When the system detects a high-complexity or high-stakes task—such as messaging for a launch, restructuring a GTM strategy, or building brand pillars—it can route the request directly to a human, or augment the AI output with expert review.

This architecture transforms Averi into a truly hybrid workspace, where the best of AI and human creativity are not siloed, but fully integrated.

A New Standard for the Marketing Tech Stack

“With Synapse and AGM-2, we’ve moved past the era of static AI tools into a future where systems can route intelligence, scale cognition, and collaborate in real time with human experts,” -Zack Holland, CEO of Averi.

“This isn’t just faster output—it’s smarter execution, strategic alignment, and expert-level precision, delivered inside a single workspace.”

Early users report faster go-to-market times, higher creative quality, and significantly reduced operational overhead—particularly in workflows that previously required managing multiple tools, freelancers, and review cycles.

About Averi

Averi is the AI Marketing Workspace—designed to combine generative AI, strategic automation, performance insight, and human expertise in one unified platform. Backed by Grit Capital, Singularity Capital, Gaingels, and other leading investors, Averi is redefining how marketing teams scale strategy, creativity, and execution in the age of intelligent systems.

To learn more, visit www.averi.ai.