ChatGPT Is Great. But It Wasn't Built for Marketing.

ChatGPT Is Great. But It Wasn't Built for Marketing.

We all became prompters. Now what?

When I started using AI for marketing in early 2023, I initially thought I'd cracked the code.

Gone were the days of staring at blank Google Docs, wrestling with headline variations, or spending hours crafting the perfect email sequence. ChatGPT could pump out blog posts, social content, and ad copy faster than I could even brief a freelancer.

I became obsessed.

Prompt templates, advanced techniques, custom instructions… I collected AI marketing hacks like trading cards. My saved prompts folder looked like a small novel.

But somewhere around month three, I started noticing something unsettling. My content was getting better technically, but losing something harder to define…

The spark. The edge. The thing that made people actually give a damn.

Worse, I was spending more time engineering the perfect prompt than I used to spend just writing the thing myself.

That's when it hit me: ChatGPT wasn't built for marketing. It was built for everything, which means it's optimized for nothing.

And yet… it's becoming increasingly popular.

78% of businesses now use AI and 71% use generative AI tools like ChatGPT. It's no longer an option for today's growth-tasked individual to be prompting, training, and cajoling artificial intelligences with a significant amount of their time.

So where does that leave us when everyone is using it for marketing?

We're all creating content that sounds eerily similar, drowning in generic outputs, and spending more time wrestling with prompts than actually building brands.

What ChatGPT Gets Right (And Wrong) for Marketing

Don't get me wrong… ChatGPT is the most popular generative AI model for good reason.

It's versatile, accessible, and can handle a surprising range of marketing tasks:

What ChatGPT Does Well:

• Content ideation: Brainstorming blog topics, campaign concepts, and creative angles

• SEO assistance: Keyword research, meta descriptions, and content optimization

• Copy creation: Social posts, email drafts, and basic ad copy

• Chatbot responses: Customer service and lead qualification scripts

But after two years of prompt engineering my way through marketing campaigns, I've hit the same walls everyone else has.

The ChatGPT Marketing Reality Check:

1. Generic Brand Voice
ChatGPT doesn't understand your brand's unique personality. Every output sounds like it came from the same corporate content factory, requiring extensive editing to inject any real character.

2. Strategy Blindness
It can write copy, but it can't build a cohesive marketing strategy. There's no understanding of funnel stages, customer journey mapping, or how individual pieces connect to business goals.

3. Hallucination Problems
AI hallucinations remain a significant concern, especially when ChatGPT confidently presents false statistics or made-up case studies as fact.

4. Prompt Engineering Overhead
Getting good outputs requires increasingly complex prompts. You spend more time crafting the perfect prompt than you would have spent just writing the content yourself.

5. No Marketing Context
ChatGPT doesn't know your campaign performance, brand guidelines, or strategic priorities. Every conversation starts from zero.

The Problem with Generic AI for Specialized Work

Here's the issue you consistently run into when using these LLMs: most AI tools treat marketing like it's just "writing with extra steps."

But marketing isn't just writing.

It's psychology, strategy, brand building, performance optimization, and creative execution all rolled into one discipline.

When you use a general-purpose AI for specialized work, you get general-purpose results.

This presents quite a problem for an industry that, unlike engineering, can't survive an AI formalization of processes that takes the spark away from brand building and creative moments.

How are we supposed to create lasting brands through a medium that only elaborately blends what has already been done?

Enter Averi: ChatGPT's Marketing-Savvy Sibling

We built Averi because we got tired of wrestling with generic AI to produce marketing-specific work.

Instead of starting with a blank chatbot and hoping for the best, Averi begins with the understanding that marketing is execution-first, strategy-aware, and brand-sensitive.

What Makes Averi Different:

1. Marketing-Native Intelligence
Our AGM-2 model was trained specifically on marketing content—brand strategies, campaign frameworks, performance data, and successful creative executions. It understands the difference between B2B SaaS and consumer CPG without you having to explain it every time.

2. Brand Voice That Actually Sticks
Upload your brand guidelines, previous content, or style examples, and Averi learns your voice permanently. No more prompting "write this in a casual, confident tone" on every single request.

3. Strategic Context Awareness
Averi knows where each piece of content fits in your broader marketing ecosystem. Blog posts that support email sequences. Social campaigns that drive to landing pages. Everything connected, everything intentional.

4. Multi-Format Mastery
Need that blog post as a LinkedIn carousel? Want to turn your email sequence into TikTok scripts? Averi handles cross-platform adaptation while maintaining message consistency and strategic alignment.

5. Built-In Performance Intelligence
Connect your analytics, and Averi starts making recommendations based on what's actually working for your business, not generic best practices.

From Prompter to Strategic Partner

The difference between using ChatGPT and Averi for marketing is like the difference between hiring a general assistant versus hiring a marketing manager.

ChatGPT conversation:
"Write a blog post about email marketing. Make it engaging and informative. Include statistics. Write for B2B marketers. Make the tone professional but approachable. Actually, can you make it more conversational? And add a compelling hook. Oh, and make sure it's SEO optimized..."

Averi conversation:
"Help me create a thought leadership piece about email marketing that positions us as innovators and drives demo requests."

Averi understands the strategic objective, knows your brand voice, recognizes your audience, and can automatically suggest related content for your email sequence, social promotion, and paid campaigns.

The AI Marketing Arms Race Is Over

While everyone else is still fighting prompt engineering battles, smart marketers are moving to purpose-built tools that understand the discipline.

The future belongs to marketers who combine human creativity with AI built for their specific challenges.

This isn't about replacing human insight—it's about amplifying it with AI that actually understands marketing strategy, brand building, and performance optimization.

We've all become prompters.

But the winners will be those who graduate from generic AI to specialized intelligence that makes their creative work more strategic, their strategy more creative, and their execution more efficient.

Ready to Move Beyond Generic AI?

Averi offers a free tier specifically designed for marketers who want to experience what AI built for marketing actually feels like.

No more prompt engineering. No more generic outputs. No more starting every conversation from scratch.

Just marketing AI that gets it.

Try Averi free →