What Is Averi Plus?

Let me be straight with you:

Averi Plus isn't just a premium tier with a few extra bells and whistles. It's the real version of Averi… the one built for marketers who are serious about combining AI power with actual creative work.

The free plan? That's your test drive. Averi Plus is the full g*ddamn vehicle.

The Freemium Reality Check

Here's something most SaaS companies probably won't tell you: freemium conversion rates average between 2-5%, with top performers hitting 5-10%.

Translation? Most people who sign up for free plans never pay for a dang thing.

Why is that?

Because freemium models are designed to let you experience just enough value to understand what you're missing. They're a product-led growth motion… a way to get users in the door, let them feel the platform, and then make an obvious case for why upgrading matters.

That's exactly what we've done with Averi.

The free plan gives you access to Averi AI, the Marketplace, expert messaging, and system folders in the Library. It's functional. It works. But if you're trying to actually build a marketing operation that scales, you're going to hit walls fast.

Plus removes those walls entirely.

What You Actually Get with Plus

1. /create Mode: The Entire Point

This is the headline feature, and for good reason. /create mode is our bet on how content should be made in 2025: AI drafts from deep context, human refinement in real-time, and seamless actions without leaving your flow.

Here's how it works:

• Discuss Phase: Have an actual conversation with Averi about what you're building. The AI asks smart, context-aware questions based on your marketing plans, ICPs, and brand voice already stored in your Library. Want to cite recent studies? Averi suggests them. Need to align with your positioning? It's already baked in.

• Draft Phase: Averi generates a full first draft. But instead of accepting AI slop, you can adjust the length, change the vibe, or shift the language with a few clicks. This gets you 80% of the way there instantly so you can spend creative energy on the 20% that matters.

• Edit Phase: Add your human touch. Insert text, regenerate specific sections, upload or AI-generate images and infographics. This is where AI becomes your production assistant, not your replacement.

The output? .AVRI files—native working documents you can collaborate on with experts, send for feedback, or pick up later exactly where you left off. Like Photoshop files, but for marketing content.

/create mode is only available in Plus.

Without it, you're using Averi as a chatbot (a very good, very marketing obsessed chatbot). But with it, you're using Averi as a workspace.

2. Expanded Library: Your Marketing Brain, Organized

Free plan users get System Folders: Marketing Plans, ICPs, Products, and Saved AI Conversations. Functional, but limited.

Plus users unlock My Folders—infinite custom folder combinations that train your AI for specific contexts and give activated experts instant access to everything they need. No more downloading files to train new AI tools. No more adding freelancers to messy Google Drive folders.

Plus also increases your storage from 500MB to 5GB. That's room for comprehensive brand guidelines, campaign archives, competitor analysis, customer research, and every marketing asset that makes your AI smarter over time.

The Library isn't just file storage. It's cumulative knowledge that compounds. The more you build, the better your AI outputs become. 40% of employees see operational efficiency improvements from digital workplaces, and the Library is a big reason why—it eliminates the constant context-switching and re-explaining that kills productivity.

3. Tabs: Stay in Flow

Free plan users work in one screen. Plus users get tabs.

Simple feature. Massive impact.

Chat with Averi AI in one tab. Coordinate with experts in Messages in another. Draft a blog post in /create mode in a third. Everything running in parallel, all in one cohesive workspace.

This mirrors how we naturally think—multiple threads running simultaneously without the cognitive cost of switching between separate tools or browser tabs. 70% of employees say workplace collaboration boosts productivity and saves time, and tabs are how that actually happens in practice.

4. AI Tokens: Real Power, Not Rationing

Free plan: 200 tokens per month. You can buy another 100 for $10 if you run out.

Plus: 1,200 tokens per month.

That's 6x the creative capacity—enough to generate comprehensive content, create images and infographics, and have deep strategic conversations with Averi AI without constantly watching a meter.

Here's what makes this even more valuable: when you activate experts and grant them AI access, they use tokens from your shared account. With Plus, you're not just unlocking your own capacity—you're powering your entire team's AI-assisted work.

Considering that 60% of marketers use AI tools daily and 90% use AI for text-based tasks, having serious token capacity isn't optional. It's infrastructure.

5. Privacy Mode: Actually Private

All Averi content is secure and anonymized. Always.

But here's the difference: Free plan users automatically opt into helping the Averi team improve AI performance with anonymized usage data. Standard practice for most AI tools.

Plus users can enable Privacy Mode, which keeps all activity private even from the AI team. No usage data. No learning from your prompts. Complete isolation.

If you're working with sensitive client information, proprietary strategy, or competitive intelligence, Privacy Mode isn't a nice-to-have. It's a requirement.

6. First Access to New Features

Plus users get new features first—and in many cases, exclusively.

Coming soon to Plus:

• Integrations: Connect your analytics, advertising accounts, and revenue tracking for AI training and real-time stat modules

• /create mode for images: Extend the /create workflow to visual content, ads, and social posts

• Dark mode: Because people love it (and honestly, so do we)

This isn't just about getting features early. It's about Averi Plus being the development priority. We're building for the users who are serious about this platform becoming their marketing operating system.

Why This Matters

Most AI tools give you a chatbox and call it a platform. Most collaboration tools give you file storage and call it a workspace. Most productivity software gives you templates and calls it intelligence.

Averi Plus is different because it's built around a fundamental belief: AI + human creativity produces better marketing than either can alone.

The stats back this up. 93% of marketers create content faster with AI, but the real insight is that 25.6% report AI-generated content outperforms manually created content. When you add another 38.4% who say it performs equally well, nearly two-thirds of marketers are getting results that match or beat human-only creation.

But here's the catch: that only works when AI understands your context, your brand, and your goals. Generic AI tools produce generic outputs. Contextual AI workspaces produce starting points worth refining.

Plus isn't trying to replace your marketing brain.

It's trying to extend it… giving you the infrastructure to think bigger, move faster, and create more without burning out your team.

The Free Plan vs. Plus: What's Actually Shared

Both plans include:

• Home page and navigation

• Averi AI (base access)

• Messages with experts

• My Experts and Intros

• Marketplace access

• Library (System Folders only on Free)

• Brand Core

• Stack integration

• Settings and billing management

What Plus adds:

• /create Mode (exclusive)

• Custom folders in Library (My Folders)

• 5GB storage vs. 500MB

• Tabs for multitasking

• 1,200 AI tokens vs. 200

• Privacy Mode

• Early access to new features

The difference isn't subtle. Free gives you tools. Plus gives you a system.

Who Plus Is Actually For

Averi Plus makes sense if you're:

• Creating content at scale: Multiple blog posts, email campaigns, social content, and landing pages per week

• Coordinating with experts: Activating specialists from the Marketplace and need seamless collaboration workflows

• Building marketing operations: Establishing systems, processes, and knowledge bases that compound over time

• Working with sensitive information: Client data, competitive strategy, proprietary research that requires Privacy Mode

• Managing multiple campaigns: Running parallel initiatives that benefit from tabs and expanded Library organization

Plus doesn't make sense if you're:

• Just testing AI for marketing and want to see if it works

• Creating one-off pieces occasionally without ongoing marketing needs

• Happy using Averi as a smart chatbot without the workspace features

• Not ready to invest in a platform that becomes your marketing hub

Be honest with yourself about which category you're in.

The free plan exists for a reason, it's genuinely useful for light users. But if you're trying to run serious marketing with free-tier constraints, you're fighting with one hand tied behind your back.

The Freemium Model Exists for You, Not Us

Like we mentioned earlier… only 2-5% of free users convert to paid customers on average. Companies like us know this going in.

So why offer a free plan at all?

Because the best way to understand if a tool fits your workflow is to actually use it. No demo video or feature list can replace hands-on experience.

The free plan removes friction, lets you test the core AI, and gives you enough functionality to understand what Averi does differently.

But we're also not pretending the free plan is the full product. It's not.

Plus is where Averi becomes what it's actually designed to be - a marketing workspace where AI, human experts, and your cumulative knowledge work together.

We're transparent about this because we respect you enough not to play games.

If the free plan solves your needs, genuinely great; keep using it. But if you're hitting limitations and feeling like you're working around the platform instead of with it, that's the signal to upgrade.

What Success Looks Like

With Averi Plus, you should be able to:

• Draft a comprehensive blog post in 20 minutes instead of 2 hours

• Brief experts with complete context instead of scattered Google Docs and Slack threads

• Generate campaign assets (copy, visuals, messaging) that actually sound like your brand

• Store and activate all your marketing knowledge instead of recreating context every time

• Run multiple concurrent projects without drowning in tool chaos

Teams using collaborative workspaces see 10% productivity improvements and save 5-10% of work time. That's not just marketing lingo… it's the compound effect of eliminating context-switching, redundant explanations, and administrative overhead.

The goal isn't to make you superhuman.

It's to stop wasting your humanity on mechanical work that AI can handle, so you can focus on strategy, creativity, and the high-value decisions that actually move your business forward.

Start Where You Are

You can sign up for Averi free today and upgrade to Plus anytime. No demos, no sales calls, no pressure.

Try the free plan. Use Averi AI. See if the way it understands context and generates outputs feels different than the chatbots you've been using.

When you hit the limits, and you probably will if you're doing real marketing work, that's when Plus starts to make sense.

We built Plus for marketers who care about craft, who want to use AI thoughtfully instead of frantically, and who believe better tools should make you more human, not less.

If that's you, welcome. Let's build something worth making.

FAQs

Can I try Averi before committing to Plus?

Absolutely. Sign up for the free plan with no credit card required. Use Averi AI, access the Marketplace, coordinate with experts, and use System Folders in the Library. Upgrade to Plus when you need /create mode, custom folders, tabs, or expanded token capacity.

What happens to my work if I downgrade from Plus to Free?

Your content remains accessible, but you'll lose access to Plus-exclusive features like /create mode and custom Library folders. Any .AVRI files created in /create mode will be preserved but can't be edited without upgrading again. System folders and expert collaboration remain functional.

How many AI tokens do I actually need?

Depends on usage. Creating a blog post might use 50-100 tokens. Generating images costs more. Having strategic AI conversations adds up. Free plan's 200 tokens is enough for light experimentation. Plus's 1,200 tokens supports regular content creation without watching the meter. If you activate experts who use AI, Plus becomes essential.

Can multiple team members use one Plus account?

Currently, Plus is designed for individual users. Team functionality with multiple seats is coming soon—it's one of the upcoming Plus features. For now, if you're coordinating with a team, you'd activate experts from the Marketplace who work within your Plus workspace.

What's the difference between Averi AI on Free vs. Plus?

The core Averi AI is available on both plans. The difference is capacity (tokens) and context. Plus users have 6x more tokens, plus the expanded Library and /create mode give Plus AI access to richer context about your brand, products, and strategy. Same AI engine, dramatically different contextual intelligence.

Is Privacy Mode really necessary?

Depends on what you're working on. If you're drafting public blog content or social posts, probably not. If you're developing competitive strategy, working with client data under NDA, or building proprietary marketing systems, absolutely. Privacy Mode ensures zero data sharing, even anonymized.

What integrations are coming to Plus?

Analytics platforms, advertising accounts (Google Ads, Meta Ads), revenue tracking systems, and eventually CMS platforms for direct publishing. The goal is to make Plus your central hub where AI can read performance data, optimize based on results, and publish directly to channels without leaving the workspace.

Can I share .AVRI files with people outside my organization?

Yes. .AVRI files work like Photoshop files—they're shareable collaborative documents. Recipients will need an Averi account to open and edit them (free accounts can view, Plus accounts can edit). This creates a network effect where sharing work drives adoption.

How is Plus different from using ChatGPT Plus or Claude Pro?

Those are general-purpose AI chat tools. Averi Plus is a marketing workspace where AI is trained on your brand context, integrated with expert coordination, and built around content creation workflows. You're not starting from scratch with every prompt—the system remembers your strategy, voice, and goals. Plus, /create mode's three-phase workflow is purpose-built for marketing content, not generic chat.