The E-Commerce Founder's BFCM Sprint Bible

Stop Treating BFCM Like a Campaign. It's a Systems Stress Test.

Here's what most e-commerce founders get wrong about Black Friday Cyber Monday:

They think it's about having the best discount strategy. The cleverest email sequence. The most aggressive paid media spend.

It's not.

BFCM is a high-stakes diagnostic that reveals whether you have a marketing operation or just a collection of disconnected tactics held together by Slack threads and panic.

The brands that win BFCM aren't the ones with the biggest budgets. They're the ones with execution infrastructure that doesn't collapse when traffic spikes, ad costs double, and your checkout flow gets 10x the normal volume.

The Real BFCM Battleground: Execution Infrastructure

While your competitors are arguing about discount percentages in their last-minute planning meetings, winning brands already have:

• Marketing tech stacks that actually talk to each other (no more manual CSV exports at 11 PM)

• Campaign execution frameworks that deploy in days, not weeks

• AI-powered insights paired with expert execution (not just ChatGPT prompts)

• Customer data flows that capture every conversion signal

• Content systems that scale without quality degradation

This isn't about working harder. It's about having an execution engine that works smarter.

The 2025 BFCM Reality Check: What's Actually Changed

Let's cut through the hype and look at what matters:

1. The Window Has Expanded (And Your Team Hasn't)

The Old Playbook: Prep for 2-3 weeks, execute over 4 days, rest in December.

The New Reality: BFCM campaigns now start in early November. Early access for email lists. Pre-Black Friday sneak peeks. Cyber Week extensions. Customers expect personalized experiences across every touchpoint for 6+ weeks.

The Problem: You're being asked to run a 6-week marathon with a 4-day sprint's worth of resources.

2. Ad Costs Are Rising Faster Than Your Budget

CPMs on Meta and Google jump 30-40% during BFCM. But here's the kicker—they're starting from a higher baseline than last year. If your acquisition efficiency was barely working in August, it's going underwater in November.

The Execution Gap: You need to extract more value from every ad dollar through better creative, tighter targeting, and faster optimization cycles. That requires speed and expertise, not just spend.

3. Your Tech Stack Is Your Competitive Moat (Or Your Achilles Heel)

Brands are drowning in tools. Analytics platforms. Email providers. Ad managers. CRMs. Review apps. Loyalty programs.

The brutal truth: If your tech stack requires more than 2 clicks to see unified customer data, you're losing conversions you don't even know about.

4. First-Party Data Is Everything (And Most Brands Are Blind)

iOS 14 privacy changes weren't a one-time shock—they were the beginning of a permanent shift. Attribution is broken. Third-party cookies are dying. If you're not capturing first-party data at every touchpoint, you're flying blind.

What winning brands know: BFCM is as much about data capture as it is about sales. Every conversion should be feeding your Q1 strategy.

The 30-Day BFCM Infrastructure Audit

If you're reading this with less than 30 days until BFCM, don't panic. This framework still works—you'll just need to move faster and ruthlessly prioritize.

Week 1: Diagnostic Phase (Days 1-7)

Tech Stack Health Check

Question: Can you answer these in under 2 minutes?

• What's your checkout abandonment rate?

• Which email flows drive the most repeat purchases?

• What's your average order value by traffic source?

• How many touchpoints does it take for a customer to convert?

If you're opening multiple tabs, exporting CSVs, or saying "I think it's around..."—you have a data visibility problem that will cost you money in November.

Action Items:

• [ ] Audit every tool in your marketing stack

• [ ] Identify data silos and integration gaps

• [ ] Test checkout flow on mobile (this is where 60%+ of traffic breaks)

• [ ] Verify that conversion tracking is firing correctly across all platforms

• [ ] Document your current campaign deployment timeline (be honest)

Offer Architecture Review

The Mistake: Competing on discount depth instead of offer sophistication.

The Reality: Your BFCM offer isn't about having the biggest percentage off—it's about structuring incentives that maximize both AOV and customer lifetime value.

Winning Offer Strategies:

• Tiered Discounts: Spend $100 get 20% off, spend $200 get 30% off (drives AOV)

• Bundle Pricing: Pre-built bundles at a discount (reduces decision fatigue)

• Early Access Tiers: Email list gets 24-hour head start (rewards loyalty, captures emails)

• Gift-With-Purchase: Free product at certain thresholds (liquidates inventory, increases perceived value)

Action Items:

• [ ] Model your offer's impact on AOV vs. margin

• [ ] Create 3 offer tiers (early bird, main event, last chance)

• [ ] Build urgency mechanisms beyond just countdown timers

• [ ] Plan for inventory scenarios (what if X sells out?)

Content & Creative Inventory

The Hard Truth: You can't execute great marketing with mediocre creative. And you can't spin up great creative in 48 hours.

What You Need:

• Product photography that actually converts (not just "nice" shots)

• Email templates that load fast and look good on mobile

• Ad creative variations for testing (minimum 5-10 concepts per campaign)

• Landing pages optimized for mobile conversion

• Social proof elements (reviews, UGC, testimonials)

Action Items:

• [ ] Audit current creative assets for quality and volume

• [ ] Identify gaps where you need new content

• [ ] Brief creative team (or expert) with specific execution requirements

• [ ] Build creative testing framework for paid media

Week 2: Execution Infrastructure (Days 8-14)

Campaign Architecture Setup

This is where most brands fail. They have ideas. They have offers. But they don't have a systematic way to turn strategy into deployed campaigns.

The Execution Framework:

1. Campaign Briefs That Actually Work

   • Clear objective (not just "drive sales")

   • Target audience definition with psychographic detail

   • Success metrics that tie to business goals

   • Creative requirements and brand guardrails

   • Timeline with realistic milestones

2. Cross-Channel Orchestration

   • Email sequences timed with paid media pushes

   • Social content that supports (not duplicates) paid creative

   • SMS aligned with key offer transitions

   • Retargeting flows that actually retarget (not just annoy)

3. Rapid Iteration Protocols

   • Daily performance reviews (not weekly)

   • Kill/scale decision frameworks

   • Creative refresh triggers

   • Budget reallocation processes

Action Items:

• [ ] Build campaign calendar with all touchpoints mapped

• [ ] Set up daily reporting dashboard (simple, not comprehensive)

• [ ] Define decision-making authority (who can kill/scale without meetings?)

• [ ] Create communication protocols (Slack channel structure, update cadence)

Expert Activation Points

Here's what separates $5M brands from $10M+ brands: They know when to bring in specialized expertise.

You don't need a full-time team of 15 people. You need the right expertise at the right time.

When to Activate Expert Help:

• Paid Media Strategist: When your CAC is creeping up and you need rapid testing frameworks

• Conversion Rate Optimizer: When traffic is good but your checkout abandonment is killing you

• Email/SMS Expert: When your flows are generic and your open rates are declining

• Creative Director: When your ad creative looks like everyone else's

• Data Analyst: When you're swimming in metrics but can't find insights

The Anti-Chaos Approach: You don't need all these people full-time. You need them for focused execution sprints. 3-5 days of expert time strategically deployed beats 3 months of generalist flailing.

Action Items:

• [ ] Identify your execution bottlenecks (be specific)

• [ ] List expertise gaps that are costing you conversions

• [ ] Calculate the ROI of expert intervention vs. internal struggle

• [ ] Brief experts with context, not just tasks

Performance Monitoring & Kill Switches

The Biggest Mistake: Treating BFCM like "set it and forget it."

The Reality: You need real-time performance visibility and the authority to make changes without 5-person approval chains.

What to Monitor Daily:

• Ad performance by creative/audience (kill underperformers fast)

• Email open/click rates by segment

• Checkout abandonment rate

• Site speed metrics (if it slows, conversions tank)

• Customer acquisition cost vs. average order value

• Inventory levels vs. forecast

Action Items:

• [ ] Set up automated alerts for key metrics

• [ ] Define "kill criteria" for underperforming campaigns

• [ ] Create budget reallocation protocols

• [ ] Test your crisis response (what if checkout breaks?)

Week 3: Execution & Testing (Days 15-21)

Creative Testing at Scale

Most brands: Upload 2-3 ad variations, let them run, hope for the best.

Winning brands: Systematic creative testing with clear hypotheses and rapid iteration.

The Testing Framework:

1. Hypothesis-Driven Creative

   • What are you testing? (Value prop, visual style, CTA, urgency?)

   • Why might this work better? (Not just "let's try it")

   • What's the success metric?

2. Volume + Velocity

   • Test 8-10 creative variations minimum

   • Kill poor performers after 48 hours

   • Double down on winners immediately

   • Refresh winning creative every 5-7 days

3. Creative Patterns, Not One-Offs

   • If a style works, create variations

   • Document what resonates (for Q1 and beyond)

   • Build a creative library, not just assets

Action Items:

• [ ] Develop creative testing plan with specific hypotheses

• [ ] Create at least 8-10 ad variations across different angles

• [ ] Set up A/B tests for key landing pages

• [ ] Build email subject line testing framework

Audience Segmentation & Personalization

The Generic Approach: Send everyone the same email. Show everyone the same ads.

The Execution-First Approach: Different messages for different mindsets.

Key Audience Segments:

• Past Customers: Loyalty-focused messaging, VIP early access

• Cart Abandoners: "You left this behind" with limited-time incentive

• Email Subscribers (No Purchase): First-order discount, social proof

• Website Visitors (Not Subscribed): Email capture + immediate value

• Lookalike Audiences: Value prop, brand differentiation

• Cold Traffic: Education-first, benefit-focused

Action Items:

• [ ] Build audience segments in your ad platforms

• [ ] Create email flows for each segment

• [ ] Develop segment-specific landing pages

• [ ] Set up dynamic content based on user behavior

Site Optimization & Speed Testing

The Stat That Matters: A 1-second delay in page load time can reduce conversions by 7%.

During BFCM, when traffic spikes and servers strain, every millisecond counts.

What to Test:

• [ ] Homepage load time on mobile

• [ ] Product page performance under load

• [ ] Checkout flow speed and functionality

• [ ] Image optimization (biggest culprit for slow sites)

• [ ] Third-party script bloat (remove what's not essential)

Stress Test Everything:

• Run load testing on your site

• Test checkout flow with multiple browsers/devices

• Verify payment processing under high volume

• Confirm inventory syncing is real-time

Week 4: Deployment & Go-Live (Days 22-30)

Pre-Launch Campaign Deployment

The Timeline Most Brands Miss: You don't launch BFCM on Black Friday. You warm up your audience 7-10 days before.

Pre-BFCM Campaign Sequence:

1. Day -10 to -7: Tease the event, build anticipation

2. Day -7 to -3: Early access announcements, VIP registration

3. Day -3 to -1: Preview of deals, final reminders

4. Day 0: Main event launch

Action Items:

• [ ] Deploy teaser campaigns across all channels

• [ ] Activate early access for email list

• [ ] Begin paid media awareness campaigns

• [ ] Warm up email domain with engagement-focused sends

Team Alignment & Communication Protocols

Where Execution Falls Apart: Communication chaos.

What Winning Teams Do:

• Single source of truth for campaign status (not 5 different Slack threads)

• Daily 15-minute standups (not 90-minute strategy meetings)

• Clear decision-making authority (no bottlenecks)

• Real-time performance updates (not end-of-day reports)

Action Items:

• [ ] Set up centralized campaign dashboard

• [ ] Define daily standup structure and attendees

• [ ] Create escalation protocols for issues

• [ ] Assign clear owners for each campaign element

The AI + Human Execution Advantage

Here's the truth that most e-commerce brands are learning the hard way:

AI alone is noise. ChatGPT prompts don't create campaigns—they create more work.

Humans alone can't scale. Your team is already maxed out, and hiring takes months you don't have.

AI + Expert Execution is the only sustainable model for modern marketing.

What This Actually Looks Like

AI Powers:

• Rapid campaign strategy development

• Creative ideation at scale

• Data pattern recognition

• Audience segmentation insights

• Content drafting and variations

• Performance optimization recommendations

Human Experts Execute:

• Strategic refinement and taste-making

• Brand voice consistency

• Creative direction and polish

• Technical implementation

• Quality control and iteration

• Cross-functional orchestration

The Execution Speed Multiplier

Traditional agency model: 2-3 weeks for campaign development, multiple revision rounds, high overhead.

Internal team model: Limited by headcount, competing priorities, generalist capabilities.

AI + Expert Model: Strategy to execution in 3-5 days, specialist expertise on-demand, focused execution sprints.

This is how brands are running BFCM campaigns that used to require 15 people with a team of 3.

The Post-BFCM Playbook: Turn November Sales Into Q1 Growth

Most brands: Crush it on BFCM, then hit a wall in January.

Smart brands: Use BFCM as the foundation for Q1 momentum.

Immediate Post-BFCM Actions (Week 1)

Data Capture & Analysis

• [ ] Segment BFCM customers by purchase behavior

• [ ] Identify high-LTV customer characteristics

• [ ] Document what creative/messaging worked best

• [ ] Analyze channel performance and efficiency

• [ ] Calculate true CAC including all costs

Retention Activation

• [ ] Deploy post-purchase email sequence

• [ ] Set up win-back campaigns for single-purchase customers

• [ ] Create subscription/membership offers for best customers

• [ ] Build retargeting audiences for Q1 campaigns

Q1 Campaign Planning (December)

Don't waste December recovering. Use it to build your Q1 growth engine.

What to Build:

• Repeat purchase campaigns targeting BFCM buyers

• Content calendar based on BFCM creative winners

• New customer onboarding flows

• Product launch strategies for January/February

• Retention and loyalty program optimization

The Compounding Effect: Brands that turn BFCM learnings into Q1 strategy see 40-50% higher retention rates than those who treat it as a one-off event.

The Execution-First BFCM Framework: Your Action Plan

If You Have 30+ Days Until BFCM:

Week 1: Infrastructure Audit

• Review tech stack and data flows

• Assess current campaign execution capabilities

• Identify expertise gaps

• Build creative testing framework

Week 2: Campaign Architecture

• Develop offer strategy across customer segments

• Brief and activate expert specialists

• Set up monitoring and kill switches

• Create deployment timeline

Week 3: Creative & Testing

• Execute creative production at scale

• Deploy A/B testing frameworks

• Optimize site performance

• Begin audience warming campaigns

Week 4: Deployment & Go-Live

• Launch pre-BFCM campaign sequence

• Activate all monitoring systems

• Final team alignment

• Begin real-time optimization

If You Have Less Than 30 Days:

Prioritization is everything. You can't do it all—focus on what will move the needle.

Must-Haves:

1. One killer offer with clear value proposition

2. Email sequence for existing list (80% of your BFCM revenue)

3. Working checkout flow (test it 5 times)

4. 5-10 tested ad creatives with proven angles

5. Daily performance monitoring dashboard

Expert Activation Focus:

• Paid media strategist (if CAC is high)- Email specialist (if your list is large but inactive)

• Conversion rate optimizer (if traffic is good but sales aren't)

What to Cut:

• Experimental channels (stick with what works)

• Over-complicated segmentation (focus on past customers vs. new)

• Vanity metrics (only track what impacts revenue)

How AI-Powered Marketing Execution Changes the BFCM Game

Let's address the elephant in the room: How does AI actually help you execute better BFCM campaigns?

Not Your Typical AI Marketing Tool

What Most "AI Marketing Tools" Give You:

• Generic campaign suggestions that sound like ChatGPT

• Templates that look like everyone else's

• "Insights" that don't translate to action

• More tools to manage instead of fewer

What Execution-First AI Actually Delivers:

1. Strategy That Knows Your Business

   • AI trained on your brand, products, and past performance

   • Context-aware recommendations based on your actual data

   • Campaign briefs that include execution requirements, not just ideas

2. Execution Speed Without Quality Sacrifice

   • First drafts in minutes, expert refinement in hours

   • Creative variations at scale (not just one-offs)

   • Cross-channel consistency without manual copying

3. Expert Orchestration, Not Just Freelancer Roulette

   • The right specialist for each execution need

   • Pre-briefed experts with your brand context

   • Seamless handoffs between AI drafts and human polish

The Practical Reality: Your BFCM Workflow With AI + Experts

Traditional Approach:

1. Stakeholder meeting to discuss BFCM strategy (2 hours)

2. Follow-up emails to clarify direction (2 days)

3. Brief freelancer or agency (3 days for them to respond)

4. Review first draft (it's not quite right)

5. Revisions and back-and-forth (1-2 weeks)

6. Finally deploy (2 weeks later, momentum lost)

AI + Expert Execution Approach:

1. AI strategy conversation: outline BFCM goals, audience, offers (30 minutes)

2. AI generates campaign briefs, creative concepts, channel strategy (1 hour)

3. Expert specialist activates for focused execution (2-3 days)

4. Iterate and deploy (5-7 days total, strategy to live)

The Difference: 3-5x faster time-to-market, specialist expertise where it matters, and your team focused on strategy instead of execution chaos.

Why BFCM 2025 Is Different: The Execution Gap Is Widening

The Uncomfortable Truth: The brands winning BFCM this year aren't the ones with bigger budgets or better products.

They're the ones with execution infrastructure.

The Three Types of E-Commerce Brands in 2025:

Type 1: Strategy-Heavy, Execution-Light

• Lots of planning meetings and Notion docs

• Beautiful decks that never turn into campaigns

• Teams constantly "working on" things but nothing shipping

• BFCM result: Scrambling at the last minute, mediocre performance

Type 2: Chaos Execution

• Moving fast but in every direction

• Disjointed campaigns with no central strategy

• Burning out team members and budgets

• BFCM result: Some wins, lots of waste, exhausted team

Type 3: Execution-First with AI + Experts

• Clear strategy deployed in days, not weeks

• Systematic testing and optimization

• Expert specialists activated at key moments

• BFCM result: Consistent performance, scalable processes, Q1 momentum

Which type are you? And more importantly, which type do you want to be?

The Averi Approach: Marketing Execution Without the Overhead

Here's what we've learned working with hundreds of e-commerce brands through BFCM:

The bottleneck is never ideas. It's turning those ideas into deployed campaigns that actually perform.

That's why we built Averi—the AI-powered marketing workspace where strategy turns into execution, fast.

How Averi Powers Better BFCM Campaigns

Your AI Marketing Co-Pilot:

• Trained on your brand, products, and customer data

• Generates campaign strategies, creative briefs, and execution plans

• Provides real-time optimization recommendations

• Maintains brand consistency across all channels

On-Demand Expert Execution:

• Access specialists when you need them (not full-time overhead)

• Pre-briefed experts who understand your context

• Execution sprints that deploy campaigns in days

• Quality control without bottlenecks

All in One Workspace:

• No more tools sprawl or context switching

• Campaign briefs to final assets in one place

• Collaboration between AI, experts, and your team

• Real-time visibility into what's working

What This Looks Like for BFCM

Week 1: Audit your current marketing infrastructure with Averi AI

• Identify execution gaps and data flow issues

• Get recommendations for quick wins

• Build your 30-day BFCM execution plan

Week 2-3: Deploy campaign strategy with expert execution

• AI-generated campaign briefs and creative concepts

• Activate specialists for paid media, email, creative

• Iterate and optimize based on real-time data

Week 4: Go live with monitoring and optimization

• Real-time performance tracking

• AI-powered recommendations for budget allocation

• Expert support for rapid troubleshooting

Post-BFCM: Turn wins into Q1 momentum

• Analyze what worked and why

• Build retention campaigns for new customers

• Deploy Q1 strategy based on BFCM learnings

The Results: Faster Execution, Better Performance

Brands using Averi for BFCM typically see:

• 3-5x faster campaign deployment (strategy to live)

• 40-50% improvement in creative testing velocity

• 25-30% reduction in campaign execution costs

• Higher team satisfaction (less chaos, more impact)

Most importantly: They turn BFCM from a one-time event into a repeatable growth system.

Your Next Steps: From Chaos to Execution

Here's the truth: Reading this guide won't improve your BFCM performance.

Executing on it will.

If You're Ready to Build Your Execution Infrastructure:

Option 1: Do It Yourself Use this guide as your framework. Block time on your calendar. Rally your team. Start with the 30-day audit.

Option 2: Accelerate With Expert Help Don't have 30 days to figure this out? We've built the execution infrastructure for you.

The Averi BFCM Accelerator

We're taking on a limited number of e-commerce brands for focused BFCM execution sprints.

What You Get:

• Week 1: Complete marketing infrastructure audit with AI-powered insights

• Week 2-3: Campaign strategy + expert execution across key channels

• Week 4: Deployment support and real-time optimization

• Post-BFCM: Q1 momentum planning and retention strategy

Who This Is For:

• E-commerce brands at $3M-$15M revenue

• Founders/CMOs who are tired of marketing chaos

• Teams that need execution help, not just more strategy

• Brands ready to turn BFCM into a repeatable growth system

What Makes This Different: No bloated retainers. No 6-month commitments. Just focused execution when you need it most.

Limited Availability

We're only accepting brands that commit by 11/30/2025 to ensure we can deliver rapid value for the holidays.

Next Step: Get Started With Averi and book a 15-minute Demo call where we'll:

1. Assess your current execution infrastructure

2. Identify your biggest bottlenecks

3. Map out your 30-day deployment plan

4. Determine if we're the right fit

Book Your BFCM Readiness Call

Frequently Asked Questions

About BFCM Strategy & Execution

Q: How much should I discount during BFCM?

A: This is the wrong question. The right question is: "What offer structure maximizes both short-term AOV and long-term customer value?"

Focus on tiered offers, bundles, and gift-with-purchase strategies rather than competing on discount depth. Brands that win BFCM don't have the deepest discounts—they have the most compelling value propositions.

Q: When should I start my BFCM campaigns?

A: For email lists: 7-10 days before Black Friday with early access. For paid media: 10-14 days before for awareness, ramping up 3-5 days before. For organic content: 3-4 weeks before to build anticipation.

The key is warming up your audience before the main event, not surprising them on Friday morning.

Q: What's the biggest mistake e-commerce brands make with BFCM?

A: Treating it like a standalone event instead of an execution system stress test. Brands that scramble at the last minute with disconnected campaigns always underperform. Winners build their execution infrastructure 30+ days in advance.

Q: How do I know if my tech stack is ready for BFCM?

A: Ask yourself: Can I see real-time conversion data across all channels in under 2 minutes? If not, you have a data visibility problem that will cost you money.

Test your checkout flow on multiple devices, verify all tracking pixels are firing, and confirm your site can handle 5-10x normal traffic.

Q: Should I pause campaigns that aren't performing during BFCM?

A: Yes, fast. Set kill criteria before you launch (e.g., if CAC exceeds $X or ROAS drops below Y after 48 hours). Don't let underperformers drain budget—reallocate to winners immediately.

Q: How much budget should I allocate to BFCM paid media?

A: Plan for 2-3x your normal monthly ad spend, but be prepared to scale winning campaigns aggressively. The brands that win BFCM don't set fixed budgets—they set efficiency targets and scale what works.

About AI + Expert Execution

Q: Why can't I just use ChatGPT for my BFCM campaigns?

A: ChatGPT gives you generic outputs that sound like every other brand. Execution-first AI is trained on your brand, your products, and your customer data. Plus, AI without expert execution is just faster noise—you still need human specialists to turn strategy into deployed campaigns.

Q: How is working with Averi different from hiring a freelancer?

A: Freelancers require extensive briefing, have limited context, and create handoff friction. Averi's expert network is pre-briefed on your brand through AI training, works within your existing workspace, and delivers focused execution sprints (3-5 days) instead of week-long back-and-forths.

Q: Do I need to have AI experience to use an AI-powered marketing platform?

A: No. The whole point is that AI handles the complexity while you focus on strategic decisions. Think of it like having a senior marketing strategist who can also deploy campaigns—you don't need to know how they do it, just what outcomes you want.

Q: What's the typical timeline from strategy to deployed campaign with AI + experts?

A: 3-7 days for most campaigns. Compare that to 2-3 weeks with traditional agencies or the "whenever we get around to it" timeline of overburdened internal teams.

Q: Can AI really maintain my brand voice across campaigns?

A: When it's trained on your brand—absolutely. Generic AI tools can't. But AI that's been trained on your brand guidelines, past content, and customer language maintains consistency better than most freelancers or junior team members.

About Averi Specifically

Q: What size brands do you work with?

A: We focus on e-commerce and DTC brands between $3M-$15M in revenue. This is the stage where execution bottlenecks become critical, but full-time specialist teams aren't economically viable.

Q: Do I need to commit to a long-term contract?

A: No. We offer focused execution sprints for specific initiatives (like BFCM). If you want ongoing support after that, great. If not, no hard feelings. We're focused on delivering value, not locking you into bloated retainers.

Q: How do you ensure quality if you're moving so fast?

A: Two layers: (1) AI handles first drafts and maintains brand consistency, (2) Expert specialists provide human quality control and strategic refinement. The combination of speed + expertise is the unlock.

Q: What if I need help with something outside of BFCM?

A: Averi works for any marketing execution challenge—product launches, content strategies, email campaigns, paid media optimization. BFCM is just one use case where the execution gap becomes painfully obvious.

Q: How do I know if Averi is right for my brand?

A: Book a 15-minute readiness call. We'll assess your execution infrastructure, identify bottlenecks, and be honest about whether we're the right fit. If we're not, we'll tell you and point you toward better solutions.

Final Thoughts: Execution Is the New Strategy

The Old Marketing Playbook: Hire smart people. Give them big budgets. Hope they figure it out.

The New Reality: The brands winning BFCM (and everything else) have execution infrastructure powered by AI + expert specialists.

This isn't about replacing your team. It's about amplifying what they can do—giving them the tools, systems, and expert support to execute at a level that was previously only possible with 10x the headcount.

BFCM 2025 will separate the execution-ready brands from the strategy-heavy dreamers.

Which one will you be?

Resources & Next Steps

Book a BFCM readiness call: [15-minute strategy session]

Get Started With Averi

About Averi

Averi is the AI-powered marketing workspace where strategy turns into execution. We combine cutting-edge AI with on-demand expert specialists to help e-commerce and DTC brands execute faster, smarter, and without the overhead.

We don't believe AI should replace marketers—we believe it should empower them to focus on strategy while experts handle execution. No more marketing chaos. No more bottlenecks. Just AI speed with human precision.

Ready to turn BFCM into your repeatable growth engine?

This guide was created by the Averi team—marketers who've run hundreds of BFCM campaigns and built the execution infrastructure to make them actually work. Questions? Email us at hello@averi.ai or book a call above.

Last updated: November 2025