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Averi

From product-focused to community-driven - Fieldgrade scaled their performance content and athlete storytelling with Averi's AI Marketing Workspace.

Content velocity up 6x

Athlete collaboration time down 60%

Email conversion rate up 140%

Before Averi:

David, Head of Marketing at Fieldgrade, knew that running shoes aren't sold on specs alone—they're sold on stories. Runners want to know how shoes perform in real conditions, hear from athletes who've tested them, and connect with a community. But Fieldgrade's tiny marketing team was stuck producing generic product descriptions and struggling to coordinate with their athlete network. Creating authentic athlete features, training content, race day stories, and seasonal campaign narratives required weeks of back-and-forth. By the time content shipped, launch windows closed and momentum died.

Why Averi:

Fieldgrade needed to punch above their weight with performance-focused content and authentic athlete storytelling. Averi's AI Marketing Workspace became their content engine: AI trained on their performance-first voice and technical product knowledge in Brand Core. /create mode helped them rapidly draft product pages, email campaigns, and athlete features. When they needed specialized execution—performance copywriters, email strategists, or social content creators—experts joined seamlessly with full context on Fieldgrade's voice, products, and athlete roster already accessible through Library.

Results:

Within 60 days, Fieldgrade's content operation transformed completely. Content velocity increased 6x—from 3-4 major pieces monthly to 20+ including athlete features, product launches, training guides, and race coverage. Athlete collaboration became frictionless: the team would brief the AI on the athlete's story, generate a draft, share with the athlete for quotes and edits, then finalize—cutting coordination time by 60%. Email conversion rates jumped 140% as they shipped more frequent, performance-focused campaigns. Library captured every successful athlete story and product launch, making each new release faster and better informed by what resonated before.

"Running content needs to be authentic and fast—race seasons don't wait. Averi helps us tell athlete stories, explain technical features, and build campaigns at the speed our community expects. We're creating content like a team 5x our size."