Averi

Before Averi:

Emma, Brand Director at North & Silt, faced a challenge unique to heritage DTC brands: their story mattered as much as their product. Customers weren't just buying jackets, they were buying craftsmanship, sustainability, and outdoor legacy. But creating content that captured that authenticity was slow and expensive. Working with multiple agencies and freelancers meant constant re-education about their brand voice, values, and heritage. By the time content made it from concept to published, product launches had passed and seasonal moments were missed.

Why Averi:

North & Silt needed to maintain their premium brand voice while dramatically increasing content output for email, social, product pages, and editorial features. Averi's AI Marketing Workspace learned their heritage storytelling style (how they talk about materials, craftsmanship, and sustainability) and captured it in Brand Core. /create mode enabled their small team to draft authentic content quickly, while Library preserved every piece of brand knowledge. When they needed specialized skills—product photography direction, email conversion copy, or social strategy—vetted experts joined with full brand context already in place.

Results:

Within one quarter, North & Silt transformed from reactive to prolific. Seasonal content production increased 5x—from 2-3 key pieces per season to comprehensive campaigns covering email series, social content, product storytelling, and editorial features. Brand voice consistency improved dramatically as every piece drew from the same Brand Core and past successful content in their Library. Customer engagement across email and social climbed 180% as they shipped more frequent, on-brand content. The team could now plan campaigns a full season ahead instead of scrambling weeks before launch.

"Heritage brands live and die by authenticity. Averi learned our voice—how we talk about materials, craftsmanship, our story—and helped us create content that actually sounds like us. We're telling our story more often, more consistently, and with way less stress."