Averi
From freelancer roulette to strategic execution machine - Velocity Labs scaled their B2B marketing without burning out their team.
Before Averi:
Marcus, CMO at Velocity Labs, was stuck in a painful cycle. As a fast-growing B2B SaaS platform, they needed consistent, high-quality marketing across multiple channels. But their process was broken… hiring freelancers from Upwork, spending days briefing them on brand voice and strategy, managing projects across email and Slack, reviewing work that often missed the mark, and starting over with new freelancers when the originals ghosted. Every campaign required 3-5 hours of coordination for every hour of actual work.
Why Averi:
Velocity Labs needed to scale their marketing output without building a massive in-house team or drowning in freelancer coordination chaos. Averi's AI Marketing Workspace gave them both efficiency and expertise: AI-powered content creation trained on their brand, /create mode for rapid iteration, and a vetted expert network that worked directly in their workspace with full context.
"We were spending more time managing people than doing marketing," Marcus said. "Averi gave us the execution power we needed without the coordination nightmare."
Results:
Within 90 days, Velocity Labs transformed their marketing operations. Campaign launch time dropped from 4-6 weeks to 8-12 days. The team used Averi's AI to draft campaign briefs and initial content, then brought in specialists—conversion copywriters, paid media experts, email marketers—who saw everything in Library and could execute immediately. No 3-hour briefing calls. No endless email threads. Marketing ROI tripled as they shipped more campaigns faster, and the team's stress level plummeted. Every completed campaign lived in Library, making the next one even faster.
"Averi solved what I thought was unsolvable: getting expert-level marketing execution without hiring a massive team or managing freelancer chaos. The AI drafts, experts execute, and everything compounds. We're shipping 3x more campaigns with the same team size."

Marcus
CMO at Velocity Labs
B2B SaaS
Founded in
2020
Headquartered in
Seattle, WA






