Alyssa Lurie is a strategic marketer and growth leader with deep expertise in building early-stage brand momentum, shaping product narratives, and driving acquisition through data-informed creative. With experience spanning high-growth startups and integrated digital strategies, Alyssa blends analytical rigor with human-centered storytelling to elevate customer experiences and fuel sustainable growth.
She has led cross-functional growth initiatives that connect product value to audience needs, leveraging brand voice, content systems, and retention-focused activations to move the needle meaningfully. Alyssa’s work spans both strategic roadmap development and hands-on execution — from audience research and positioning to campaign optimization and performance measurement.
Passionate about the intersection of creativity and growth, Alyssa regularly contributes perspectives on modern marketing practices, community building, and how teams can scale impact without sacrificing brand integrity.
