How to Build a Social Media Strategy for Ecommerce Brands

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Nov 13, 2025

How to Build a Social Media Strategy for Ecommerce Brands

Averi Academy

Averi Team

8 minutes

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Know Who Likes You: Find out who your fans are, what they want, and how they buy.
Set Clear Goals: Make goals for more sales, likes, and more fans. These will help guide what you do.
Pick Good Apps: Put time into sites your fans use most. Instagram has lots of photos. TikTok has short, fast videos. Facebook works for older people. Pinterest helps folks who want to plan. YouTube is great for how-to clips.
Make Posts Fit: Use each app the right way. Put short video on TikTok, pretty photos on Instagram, and long how-to clips on YouTube.
Talk With Your Fans: Ask questions with polls, go live, and share posts from buyers to build trust and boost sales.
Use Smart Tools: Have AI post for you, find what’s hot, and see what works. Tools like Averi AI can help save time and make it easy.
Check and Change: Look at your numbers often. Change your plan if you need to do better.

Social media is not just for getting likes. Build a system that brings in money and keeps fans happy. Start small, see what works, and let AI help you.

How to Create a Winning Social Media Strategy for Your Shopify Store - Step-by-Step Guide

Build Your Social Media Base

Social sites can help you win, but you must build them well to help your shop. Start with knowing who your folks are, pick clear aims, and use sites that will get you to those folks.

Know Who You Want to Reach

Your people are more than just facts and charts. You want to know who they are, what they like, and how they buy.

Who They Are: Begin with simple facts. Are most buyers women, age 25 to 40, who live outside big towns and have homes earning more than $75,000 each year? These small pieces help you see who your folks are.
What They Care About: Learn what matters to them most. Do they want green goods that do not harm the earth? Or is making life quick and easy their top need? If you know this, you can talk to them in ways they will feel close.
How They Buy: Watch how they buy things. Do they look for new goods for weeks, or buy on a whim? Do they shop more on Fridays and weekends than weekdays? This lets you know when it is best to talk to your buyers.

You can use things like stats, help desk notes, and buyer posts to learn these things. If you see lots of folks asking about size, you should talk about size in your shop or in what you say.

Once you know who your buyers are, pick what you want to win.

Pick Clear Goals You Can Track

Plain aims like "do better online" do not help much. You need real aims that link to your shop.

Money Goals: For online shops, money comes first. Set aims like "sell $50,000 worth from posts this spring" or "get 25% more sales from posts than last spring."
Change Goals: See how well your posts make folks into buyers. Try for goals like "get 3% of Insta viewers to go to your site and buy" or "bring in 500 new sign-ups from posts this month."
Talk Goals: How much your fans talk back shows if you reach them. Make aims like "hit 10,000 likes and shares each month" or "keep at least 4% average talk rate across all the sites."
Grow Goals: Watch how much your group gets big with aims like "get 1,000 new fans each month" or "make your reach go up by 20% each spring." Still, folks who buy count more than big crowds.

Use stats and charts to see how you are doing and change as you must.

Choose Good Sites for You

Not all online groups fit all shops. Put your work on those sites where most of your people spend their time. Do not try to be on all sites at one time. Focus helps you win.

Instagram: Good for things that look nice, like clothes, things for your home, or food. You can shop right from a post or story. Younger people like it a lot.
Facebook: Good for talking to people who are older than 30, like moms, dads, and people with houses. The ads and Marketplace help many shops. This is still the place lots of people use.
TikTok: Great for younger people who want to see real and fun stuff. If you have a fun brand and want to reach Gen Z or young adults, this can help your shop grow fast.
Pinterest: Good for finding and buying things. People go here when they plan to get something. It helps shops that sell things for houses, clothes, beauty, and how you live.
YouTube: Good for things you need to show, teach, or share how to use, like tech, beauty, or workout stuff. Videos on YouTube also show up in Google search, so more people see you.

It’s smart to choose just one or two places first and make sure you do well there, not try to be everywhere at once. Begin with what you know. See what works. You can grow and do more when you feel ready.

Take a look at where other shops like yours are doing great, but don’t do what they do just because. You might do well on a site they forgot about. Try a few places with small ads or posts. Watch to see where you win before you spend a lot.

Make Content That Sells

When you make stuff people want to look at, you can get more people to buy from you. You want to grab their eye, but you also want them to buy. To do this, it is best to make your posts fit each place you put them. What you post on Instagram may not do well on TikTok, and what works on TikTok could fail on Instagram.

Fit Your Posts to Each Place

Each online spot has its own feel. If you know how people act there, you get better results.

Instagram likes real photos. Show your stuff with clean, nice pictures. If you have more to show, use more than one photo so buyers can see all sides or colors. Use Stories to show what goes on behind the scenes, or to offer short-time deals. Tag your things in your posts so folks can buy right away.

TikTok likes quick clips. Short videos, with a length of fifteen to thirty seconds, work best. Show your stuff in use, or show a fix for a problem. People like to see the “before and after,” especially for skin, home, or health items. Take part in new trends, but keep your brand in mind. If you sell face cream, join a cool dance or funny trend with your items in the clip.

Facebook is good for longer posts. Here, you can tell stories, show facts about your products, or let buyers hear from other happy customers. You can talk about how you make your goods or how your team works. Posts on Facebook should help your buyers feel good about you and your brand.

Pinterest is where folks go to look for new things to buy. Show bright images and put words right on the picture. Make sure people can see the price and what’s good about the item. Posts for each season do well - make guides for gifts at the end of the year or show summer looks at the start of the hot months.

YouTube lets you dive deep. Make videos that show how to use your stuff, tell your story, or let your buyers talk about what they love. A how-to video of five minutes can do more for you than a lot of pictures. Folks who watch long videos are often almost ready to buy.

Besides fitting your posts to each place, you can use new ways to get people to talk with you more.

Get Your People to Join In

Things that your buyers can tap or click on make them feel part of it. They will not just look, they will do. If they join in, they may want to buy even more.

Product tags on both Instagram and Facebook let people tap on a photo to see its price and buy right away. They don’t have to leave the app.
Live shopping is much like old TV shows that sold things on air. You can go live on Instagram, Facebook, or TikTok. Show your goods, talk with watchers, and share special deals for those who tune in. Good timing matters - hold these on nights or weekends when most folks are online.
Stories that invite answers with polls or simple questions draw people in. Ask things like, “Which color do you like best?” or “What should we sell next?” This makes people feel close to your brand and can help you sell more.
Photos and posts by buyers (UGC) build trust. Share what real users say, with their okay. These posts work better than ads since folks trust people like themselves. Make your own hashtag so folks can join in.
Carousel posts show more than one view, style, or steps to use your goods. Each slide should give fresh tips to help people want to buy.

Short clips, just 10 seconds long, often get more likes and views than a still photo, so be sure to keep your look fun and bright.

Make a Good Schedule for Your Posts

The time you post matters on social media. Share when folks are online, so you get more clicks and likes.

In the U.S., the top times to post are 6 PM to 9 PM during weekdays or 10 AM to 2 PM on weekends. Lunch time (about noon to 1 PM) is good too. Try out different hours, and watch your data to see what works best for your crowd.

Match what you share with big times to shop. Here are some ideas:

January works well for fitness or for getting things in order.
Spring is nice for style and for fixing up the home.
July starts the buzz for school stuff.
Holiday deals get big in October.

Build your posts around big sale times, like Black Friday, Cyber Monday, and back-to-school days. Start to hint at these deals two weeks early, and once they start, post updates every day. Use countdowns and let people know you don’t have much left to make folks want to buy soon.

Try to post three to five times each week so people know you’re there but don’t feel swamped. Make each post count - one strong post that sells is worth more than many weak ones that don’t do much.

To stay on track, use tools like Hootsuite or Buffer to plan posts ahead of time. You can also use Averi AI to help make and set your post times without much work. As Roman Olney from Lenovo says:

"Copy.ai has been phenomenal in transforming the way we develop marketing content. By automating workflows that would typically take weeks and cost thousands of dollars through agencies, they've saved us $16 million dollars this year alone." [1]

Make lots of posts at one time when you have space in your day. Set them to go live when most folks are online. Look at numbers to learn which posts bring in the most people and sales. Do more of what gets results. If some things do not work, do not worry; try new ideas. If you share your posts with care and at the right times, you can help your sales grow and see clear changes. Keep watching what works so you can do even better next time you post.

Save Time with AI and Automation

If you run a store online, you know you have lots to do each day. Time is short. You need to post, keep your brand the same, and watch how you are doing. Doing all this by hand takes too much time. AI can help. It makes things easy and keeps your posts fresh and on-brand.

AI can make more than just writing posts fast - it can change the way you do your work. These tools learn your brand and help make your job simple by keeping all tasks in one spot. With AI in your work, each part goes smoother and fits well together.

Use AI for Posts and Daily Work

There are all kinds of AI tools. The best tools learn how your brand sounds and know what your buyers like.

Most AI tools have a “Voice” setting so your posts sound like you. You set the right way to talk, and the AI writes posts that match you, not a bot.

You can use one main site for all your main tasks. No need to use many apps to write, fix, and plan. One tool, like Averi AI, lets you spend time on big ideas while it does dull jobs fast. You get more done and do not waste time.

AI can line up your whole list of jobs: writing, fixing, and sharing your posts. That means less time spent on small edits, and more time for your big store plans. AI gets smart about your brand, letting you focus on moving forward and not on fixing words.

Let AI Help Sell on Social Sites

A big part of selling now is on social apps, where folks can buy from your posts. But, it gets slow to fix product info on each site by hand. AI makes this work quick, so your info stays right.

Tools to sync items let your shop and accounts match, so price and stock are right on each one.
Auto-tag tools put tags on your posts with no work from you. Some can even pick the best items for each post.
Features that track price and stock tell you when you run out or when prices change, so you can fix ads or sales fast.

These tools save you time. They also make a nice trip for your buyers. You can hook up AI to what you use now to keep sales smooth. You see what is going on quickly, so you can fix things fast to keep things easy for shoppers.

Watch Trends and Results with AI

If you want to make your social plan better, you need to know what works and what does not. AI tools watch your stats, spot new trends, and help you plan what to do next.

AI can check how people feel and link your posts to how much you sell, showing you what gets the most from shoppers. These tools see new tags, top ways to post, and new things folks like. This helps you get ahead, not behind others in your space.

Tools that make reports help bring data from many places into one spot. They take numbers and help you see what they mean and what to do next. Sites like Averi AI use these facts to show you new things going on and give you tips that fit just for you. With all these features, you do not need to open a lot of different apps - just use one place for all of it.

Ashley Levesque, VP of Marketing at Banzai, reflected on the power of AI workflows:
"I didn't even know AI workflows were something that I was lacking until someone said, 'Did you know you could do all of this with Copy.ai?'" [1]

Check What Works and Get Better

Once you use AI to make posts, you need to see how things go so you can get better at using social media. Looking at key numbers can help you turn your social media time into money.

Watch Big Numbers

Look at things like clicks, buys, and how much people spend. These numbers show if your posts get people to buy and how they spend money. If you sell things, use tools like Google or Facebook to check what you get back for what you spend and see how much it costs to get new buyers. These tools help you know which posts help you make more sales. With this info, you know where to put more work and money for the most gain.

AI tools, like Averi AI, make this easy. They put data from many places all in one spot, so you see what’s doing well. You can set up reports to see your numbers often, so you save time and stay up to date.

With what you learn, you can change your plan as things happen and do better.

Change Plan When Needed

Numbers and stats help you fix your plan. Say videos work better than pictures. Make more videos. Test the best time to post, try different words, and see what makes people like your posts most.

Check what posts do best a lot. When a post type does well, spend more on it. As sites change, be quick to switch. Post when people are online most, so more people see and like your posts.

Being able to change fast helps you keep up when things change.

Know U.S. Social Media Changes

Social media in the U.S. changes all the time. New ways to buy, new site rules, and new things that people like pop up all the time. Knowing what’s new keeps your plan strong.

Read news from trusted sources, like sites run by the platforms, or real news about ads and social trends. Lots of sites and apps now have new tools for shoppers. Use new stuff early so you have a better chance than most. Younger people want real reviews and posts from other buyers, and they like to buy things right from the app.

Stay smart by joining groups and watching what others do. Look at what’s hot in each season and see what your rivals are up to. With news and quick moves, your plan will always work well.

Wrap-Up: Make Your Plan for Social Media

To do well on social media, you need to plan with care, use the right tools, and follow through with each step. Begin by learning who your audience is. Pick the sites that work best for you. Make a plan for what to post so it matches your goals. These steps help set up a strong plan that can do well in the fast, online world we live in now.

AI tools can help you work faster and get more done. With AI, you do not need to spend long hours or weeks making posts. AI lets you write posts in just seconds. Platforms made with AI make it easy to go from making ideas to posting them for all to see. These tools also guide your team on what works best, letting you copy good results again and again. This will help keep the plan you made strong and smart.

But do not forget, you need both AI speed and human thought. Tools like Averi AI let you use both. Use AI to make new posts fast, then let your team make them better. When you join the power of tech with the skill of your people, you get the best of both. This way, your plan gets both new ideas and the care of people who know your brand.

As your company gets bigger, your online plan should change, too. Begin with the basics, then add more work on your posts, and bring in more tech to help when you need it. Always check how well your posts do, and be ready to make changes if you see new trends.

Social media in the U.S. changes fast, with new tools and ways to shop all the time. To lead, you must change with the times, but still stay true to your brand. Companies that are quick and open to new tools and ways will stay ahead.

Use these tips as you move on. Have a solid start, use the best tools, and stick with a plan that brings in good results again and again.