Boost My Social Engagement - Step-by-Step Play

Phase 1: Audit Current Performance (Day 1 - 1 hour)

Step 1: Open Averi AI and ask: "Audit my social media performance. Platforms: [LinkedIn/Twitter/Instagram/TikTok]. Current engagement rate: [X%]. Followers: [Y]. Posting frequency: [Z/week]. Goal: [increase engagement/reach/leads]."

Step 2: Share your data with Averi:

• Engagement rate by platform and post type

• Top performing posts (last 30 days)

• Worst performing posts

• Follower growth rate

• Conversion to business outcomes (if tracked)

Step 3: Ask: "Diagnose my engagement problem: Content issue (boring, irrelevant, low-quality)?, Posting strategy (frequency, timing, format)?, Audience mismatch (wrong people, wrong platform)?, Algorithm issue (not triggering distribution)?, Profile optimization (bio, visuals, CTA)?"

Step 4: Ask: "What's my engagement benchmark for [platform] in [industry]? Where do I fall: Below average (<1%), Average (1-3%), Good (3-6%), Excellent (6%+)?"

Phase 2: Define Content Strategy (Day 1-2 - 2 hours)

Step 5: Ask Averi: "Design my engagement-first content strategy: Content pillars (3-5 themes I own), Posting mix (educational 40%, entertaining 30%, promotional 20%, personal 10%), Format mix (text, images, video, carousel, polls), Hook formulas (curiosity, controversy, value, emotion), Engagement triggers (questions, debates, bold takes)."

Step 6: Open Create Mode → Ask: "Build content frameworks for each pillar: Pillar 1 [Theme]: hook templates, story structures, CTA variations. Pillar 2 [Theme]: hook templates, story structures, CTA variations. Pillar 3 [Theme]: hook templates, story structures, CTA variations."

Step 7: Ask: "Create 30-day content calendar: Week 1 (test 3 formats, find winner), Week 2 (scale winning format), Week 3 (test new angles), Week 4 (compound best performers). Include: post topic, format, pillar, hook, goal."

Step 8: Save strategy → Asset Management → Folder: "Social Engagement - Strategy"

Phase 3: Optimize Profile & Foundation (Day 2 - 1 hour)

Step 9: Ask Averi: "Audit my profile for [platform]: Bio (clear value prop?), Profile/cover images (professional, on-brand?), Pinned/featured content (showcasing best work?), Links (leading to conversion?), Keywords (discoverable?)."

Step 10: Open Create Mode → Ask: "Rewrite my social bio: Who I help, what I do, proof point, clear CTA. Generate 5 variations testing different angles."

Step 11: Ask: "What should I pin/feature: Top-performing content, Lead magnet/value offer, Social proof (testimonial, case study), Call-to-action (newsletter, product, contact)?"

Step 12: Ask: "Optimize for algorithm: Profile completeness checklist, Keywords for discoverability, Hashtag strategy (if relevant), Engagement habits (reply speed, consistency)."

Phase 4: Create High-Engagement Content (Week 1 - Daily)

Step 13: Open Create Mode → Ask: "Generate 20 high-engagement post concepts testing: Contrarian takes (challenge common beliefs), Personal stories (vulnerable, relatable), Tactical breakdowns (step-by-step how-to), Data insights (surprising statistics), Hot takes (polarizing but defendable), Ask questions (spark conversation)."

Step 14: For each post, ask Averi: "Optimize structure: Hook (first line stops scroll), Body (deliver value/story), CTA (drive engagement: like, comment, share, save). Format for [platform] best practices."

Step 15: Ask: "Create format variations: Text-only posts (thought leadership), Image posts (data viz, quotes, behind-scenes), Carousels (multi-step guides, lists), Video (quick tips, reactions), Polls (get audience input)."

Step 16: Test posting schedule: "When should I post on [platform] for my audience? Suggest 3 time slots to test. Track: time posted, impressions, engagement rate."

Step 17: Save content bank → Asset Management → Folder: "Social Engagement - Content Library"

Phase 5: Drive Engagement Tactics (Week 1-4 - Daily)

Step 18: Ask Averi: "Build my engagement flywheel: Pre-post (tease in stories, DM network), During (reply to every comment fast), Post (engage on others' content, share insights), Amplify (reshare, repurpose, cross-post)."

Step 19: Implement engagement habits: "Create daily routine: Morning (30 min): engage on 10-20 posts in my niche, Post content: optimal time for my audience, Afternoon (20 min): reply to all comments, Evening (15 min): continue conversations."

Step 20: Ask: "Design comment-driving posts: End with specific question, Create debate (A vs. B), Ask for experiences ('What's your...?'), Request opinions ('Do you agree?'), Invite additions ('What would you add?')."

Step 21: Ask: "Build engagement pods/network: Identify 10-20 relevant accounts, Genuine engagement (not quid pro quo), Share each other's best content, Collaborate on content, Tag thoughtfully when relevant."

Phase 6: Test and Iterate (Week 2-3 - Ongoing)

Step 22: Ask Averi: "Analyze Week 1 performance: Best performers (what worked?), Worst performers (what flopped?), Format winners (text vs. image vs. video), Topic winners (which pillar resonated?), Time winners (best posting slots)."

Step 23: Ask: "Double down strategy: Create 5 more posts like top performer, Test variations of winning format, Expand on winning topic/pillar, Post at winning times consistently."

Step 24: Ask: "Kill losers quickly: What content gets no engagement?, What topics fall flat?, What formats don't work on this platform?, What time slots are dead zones?"

Step 25: Weekly iteration: "Week 2: Scale winners. Week 3: Test new angles. Week 4: Compound best tactics. Generate content ideas for each week based on learnings."

Phase 7: Activate Content Support (Week 1 - Optional)

Step 26: Type /intro → Request: "Match me with: Social media strategist (audit and optimize), Content creator (scale production), Designer (templates and visuals), Video editor (if video strategy)."

Step 27: Brief specialist: "Help me: Validate strategy and tactics, Create content templates/systems, Produce higher-volume content, Analyze and optimize performance."

Phase 8: Measure and Scale (Ongoing)

Step 28: Ask Averi: "Build engagement tracking dashboard: Engagement rate by platform, Follower growth rate, Top posts this week/month, Content pillar performance, Format performance, Conversion to business goals."

Step 29: Weekly review: "This week's metrics: Engagement rate trend (up/down/flat?), Best post (what made it work?), Follower growth (quality of new followers?), Business impact (leads, traffic, sales?), Next week adjustments."

Step 30: Monthly deep dive: "30-day social analysis: Engagement rate improvement, Winning content pillars/formats, Audience growth quality, Content efficiency (less work, better results), Playbook documentation (what to repeat)."

Step 31: Save playbook → Asset Management → Folder: "Social Engagement - Playbook"

What You'll Have

✅ Day 1-2: Content strategy + optimized profile
✅ Week 1: 20+ posts tested, format/topic winners identified
✅ Week 2-3: Scaled winning content, engagement habits established
✅ Week 4: Documented playbook + sustainable system
✅ 30 Days: Measurable engagement lift + repeatable process