Phase 1: Define Your Thought Leadership Strategy (20 min)

Step 1: Open Averi AI and ask: "Help me develop a thought leadership strategy. I want to establish authority in: [topic/industry]. My audience: [describe]. My unique perspective: [what makes your view different]."

Step 2: Work with Averi to define:

• Your core themes and provocative angles

• Topics where you can challenge conventional wisdom

• Your unique POV that differentiates you from other voices

• Content pillars that support your expertise

Step 3: Ask Averi: "Create a thought leadership content roadmap including: 3 pillar topics, provocative angles for each, and a 90-day publishing calendar."

Phase 2: Create Your Cornerstone Content (2 hours)

Step 4: Open Create Mode → Ask Averi: "Write a thought leadership article on [topic]. Challenge the conventional approach of [common practice]. Include data, examples, and a bold thesis. Add FAQ and TL;DR sections."

Step 5: Review and refine the piece → Ask Averi: "Make this 20% more provocative while staying credible. Strengthen the opening hook and main argument."

Step 6: Save the final article to a Library Folder called "Thought Leadership - [Your Name]"

Step 7: Ask Averi: "Break this article into 15 social posts: 5 hooks, 5 key insights, 5 controversial takes. Include versions for LinkedIn, Twitter/X, and Instagram."

Step 8: Ask Averi: "Create a 1-page visual summary of the main argument with key statistics and quotable soundbites."

Step 9: Save all assets to your "Thought Leadership - [Your Name]" folder in your Library

Phase 3: Get Expert Polish & Distribution Strategy (30 min)

Step 10: Type /intro → Request: "Match me with a content strategist who specializes in thought leadership."

Step 11: Activate strategist → Share your Averi conversation + cornerstone article + social assets

Step 12: Message: "Review this thought leadership piece. Is the argument sharp enough? Does it challenge the status quo effectively? How can I strengthen my unique POV?"

Step 13: Implement feedback and finalize content

Step 14: Type /intro → Request: "Match me with: ghostwriter for ongoing content, social media strategist, and PR/media relations expert."

Step 15: Activate experts → Share your thought leadership strategy and cornerstone content

Step 16: Brief each expert on their role:

• Ghostwriter: Develop 2 articles/month maintaining your voice and POV

• Social strategist: Distribute content and engage in relevant conversations

• PR expert: Pitch to publications, podcasts, and speaking opportunities

Phase 4: Amplify & Build Momentum (Ongoing)

Step 17: Publish your cornerstone piece on LinkedIn and your blog → Share across all channels

Step 18: Ask Averi: "Monitor responses to my thought leadership content. What themes are resonating? What objections am I getting? What follow-up topics should I cover?"

Step 19: Week 2: Have ghostwriter draft follow-up piece addressing the most common questions/debates

Step 20: Ask Averi every 2 weeks: "Based on engagement and conversations, what should my next provocative take be?"

Step 21: Monthly: Ask Averi: "Analyze my thought leadership performance. What content formats are working best? What topics drive the most engagement? Create next month's content calendar."

Step 22: Quarterly: Compile your best pieces → Ask Averi: "Create a micro-ebook/whitepaper from my top 5 articles on [theme]."

Step 23: Save all content, performance insights, and engagement patterns to Asset Management for continuous improvement

What You'll Have

✅ Day 1: Thought leadership strategy and content roadmap
✅ Day 3: Polished cornerstone article and social distribution plan
✅ Week 1: Content published and expert team activated
✅ Week 2: Follow-up content in production based on initial response
✅ Month 1: Consistent publishing rhythm and growing authority
✅ Quarter 1: Body of work establishing you as an industry voice