Phase 1: Build Your Strategy (15 min)

Step 1: Open Averi AI and ask: "Help me build a content marketing strategy. My business is [describe], my audience is [describe], and I want to achieve [goal]."

Step 2: Work with Averi to define:

• 3-5 content pillars

• 20-30 topic ideas

• Publishing frequency

Step 3: Ask Averi: "Create a 90-day editorial calendar from these topics."

Phase 2: Create Your System (45 min)

Step 4: Open Create Mode → Ask Averi: "Create a content brief template."

Step 5: Review and edit the template → Save to Asset Management > "Content System" folder

Step 6: In Create Mode, ask: "Using this template, create a content brief for [first topic]."

Step 7: Ask Averi: "Write the first draft of this article."

Step 8: Edit the draft directly in Create Mode → Save to Asset Management > "Completed Drafts"

Step 9: Repeat Steps 6-8 for your next 2-3 articles to establish examples

Step 10: In Create Mode, ask: "Create our content style guide including voice, tone, and formatting rules."

Step 11: Edit and save to Asset Management > "Brand Guidelines"

Phase 3: Activate Your Team (10 min)

Step 12: Type /intro in your workspace or go to Expert Marketplace

Step 13: Request: "Match me with a content writer and SEO specialist."

Step 14: Review profiles → Activate your chosen experts

Step 15: Share with activated experts:

• Your strategy conversation with Averi (click "Share Conversation")

• Your Create Mode templates (click "Share Canvas")

• Asset Management "Content System" folder (grant access)

Step 16: Message your experts: "Here's our workflow: I create briefs in Create Mode → you draft articles → SEO specialist optimizes → I approve. Let's start with [X] articles per week."

Phase 4: Scale Production (Ongoing)

Step 17: For each new article:

1. Create brief in Create Mode

2. Assign to content writer (share canvas)

3. Writer drafts in same canvas

4. SEO specialist optimizes

5. You approve → Save to Asset Management

Step 18: Monthly, ask Averi: "Analyze our content performance. What should we optimize?"

Step 19: Update your editorial calendar based on what's working

What You'll Have

✅ Week 1: Strategy, templates, and first 3 articles
✅ Week 4: 8-12 published pieces and trained expert team
✅ Week 12: 25-40 articles and measurable traffic growth
✅ Week 24: 50-80+ articles and a self-running content engine