Phase 1: Define Your ICPs (30 min)

Step 1: Open Averi AI and ask: "Help me build ideal customer profiles. My product is [describe]. Who should we target?"

Step 2: Share context with Averi:

• Your product/service and key features

• Current customers (if any) and what they have in common

• Business goals and growth targets

• Markets or industries you serve

Step 3: Work with Averi to identify 3-5 distinct customer profiles

Step 4: For each ICP, ask Averi: "Build a detailed profile for [ICP name] including: demographics, role/title, company size, pain points, goals, buying motivations, objections, and where they spend time online."

Step 5: Review and refine each profile based on your knowledge → Confirm these are your target customers

Phase 2: Build Messaging Frameworks (45 min)

Step 6: Open Create Mode → Ask Averi: "Create a messaging framework for [ICP 1] including: value proposition, key benefits, pain point messaging, proof points, and objection handlers."

Step 7: Edit and refine messaging → Save to Asset Management > "ICPs & Messaging" > "[ICP 1 Name]"

Step 8: Repeat Steps 6-7 for each remaining ICP

Step 9: In Create Mode, ask Averi: "Create a master messaging document that shows: our core positioning, how we message to each ICP, and when to use which message."

Step 10: Edit and save to Asset Management > "ICPs & Messaging" > "Master Messaging Framework"

Phase 3: Create Reference Templates (30 min)

Step 11: In Create Mode, ask Averi: "Create ICP summary cards—one-page profiles for each persona that anyone on our team can reference."

Step 12: Review and refine → Save to Asset Management > "ICPs & Messaging" > "ICP Quick Reference"

Step 13: Ask Averi: "Create a messaging matrix showing: ICP name, top 3 pain points, our solution for each, and key message for each."

Step 14: Save matrix to Asset Management > "ICPs & Messaging"

Step 15: Ask Averi: "Create example messaging for each ICP across: website hero copy, email subject lines, ad headlines, and social posts."

Step 16: Save messaging examples to Asset Management

Phase 4: Get Expert Validation (Optional, 15 min)

Step 17: Type /intro → Request: "Match me with a brand strategist to validate my ICP and messaging work."

Step 18: Activate strategist → Share:

• Your full Averi conversation about ICPs

• All Create Mode messaging frameworks

• Asset Management "ICPs & Messaging" folder

Step 19: Message: "Review our ICPs and messaging. Are these the right targets? Is our messaging compelling? What would you change?"

Step 20: Discuss feedback → Make revisions in Create Mode

Step 21: Update all saved assets in Asset Management

Phase 5: Socialize Across Team (10 min)

Step 22: Share Asset Management "ICPs & Messaging" folder with:

• Sales team (for pitch alignment)

• Customer success (for onboarding)

• Product team (for roadmap priorities)

• Marketing team (for campaign creation)

Step 23: Host 30-min team review: "Here are our ICPs and how we should talk to each. Questions?"

Step 24: Ask Averi: "Create a one-page 'How to Use Our ICPs' guide for the team."

Step 25: Save guide to Asset Management → Share with full company

What You'll Have

✅ Day 1: 3-5 detailed ICP profiles with pain points and motivations
✅ Day 2: Messaging frameworks for each persona
✅ Day 3: Quick reference cards and messaging examples
✅ Day 4: Expert-validated positioning (if using strategist)
✅ Week 1: Company-wide alignment on target customers and messaging

How to Use Your ICPs

Every marketing decision now has a filter:

• Creating content? "Which ICP is this for?"

• Writing ad copy? "Use the messaging framework for [ICP name]"

• Prioritizing features? "Which ICP needs this most?"

• Hiring for sales? "Can they speak to all our ICPs?"

Pro Tip: Update your ICPs quarterly as you learn more about customers. Treat this as a living document, not set-it-and-forget-it.