Phase 1: Define Landing Page Strategy (15 min)

Step 1: Open Averi AI and ask: "Help me build a landing page strategy. Goal: [leads/signups/sales]. Offer: [describe]. Target audience: [describe]."

Step 2: Work with Averi to define:

• Primary conversion goal and CTA

• Target audience and their main objection

• Unique value proposition

• Social proof/trust elements needed

Step 3: Ask Averi: "What landing page structure will convert best for this goal? Suggest sections and hierarchy."

Step 4: Averi recommends structure (typically):

• Hero: Headline + subhead + CTA

• Problem/solution section

• Benefits or features

• Social proof (testimonials, logos, stats)

• Final CTA

• Confirm structure with Averi

Phase 2: Write Landing Page Copy (30 min)

Step 5: Open Create Mode → Ask Averi: "Write landing page copy using this structure. Include: compelling headline, benefit-focused subhead, 3-5 key benefits, social proof section, and strong CTA copy."

Step 6: Review first draft → Edit directly in Create Mode:

• Strengthen headline hook

• Add specific benefits/outcomes

• Personalize for your audience

• Refine CTA language

Step 7: Ask Averi: "Suggest 5 alternative headlines I can A/B test."

Step 8: Review alternatives → Save top 3 to test

Step 9: Ask Averi: "What trust elements are missing? What objections haven't we addressed?"

Step 10: Add recommended elements → Finalize copy

Phase 3: Generate Technical Specs (10 min)

Step 11: In Create Mode, ask Averi: "Generate the JSON structure for building this landing page, including all sections, copy, and layout specifications."

Step 12: Review JSON → Ask Averi to adjust any structural elements if needed

Step 13: Ask Averi: "Create design specifications: color scheme, typography, button styles, image/visual needs, and responsive behavior."

Step 14: Save everything to Asset Management > "Landing Pages" > "[Page Name]":

• Final copy

• JSON structure

• Design specifications

• Alternative headlines for testing

Phase 4: Activate Development (10 min)

Step 15: Type /intro → Request: "Match me with a web developer who can build landing pages."

Step 16: Activate developer → Share:

• Your Averi strategy conversation

• Create Mode canvas with copy and JSON

• Asset Management "Landing Pages" folder

Step 17: Message developer: "Build this landing page using the copy and JSON provided. Platform: [Webflow/custom/WordPress/etc.]. Timeline: [when you need it]. Please set up: analytics tracking, form integration with [CRM], and A/B test capability for headlines."

Step 18: (Optional) If you need design: Type /intro → Request designer → Share same materials

Phase 5: Review & Launch (Ongoing)

Step 19: Developer shares preview link → Review build against your copy and specs

Step 20: Test on mobile and desktop → Provide revision feedback

Step 21: Confirm all technical elements work:

• Form submissions go to right place

• CTA buttons link correctly

• Page loads quickly

• Analytics tracking fires

Step 22: Approve final version → Set launch date

Step 23: Ask Averi: "Create a landing page optimization checklist for ongoing testing."

Step 24: Save optimization plan to Asset Management

What You'll Have

✅ Day 1: Landing page strategy and conversion-focused copy
✅ Day 2: Technical specs and JSON ready for development
✅ Day 3: Developer briefed and building
✅ Week 1: Live landing page with tracking and A/B testing enabled
✅ Week 2: Performance data and optimization roadmap

Landing Page Checklist

Before launch, confirm:

• Headline clearly states value proposition

• Benefits are outcome-focused, not feature-focused

• CTA is specific and compelling ("Start Free Trial" not "Submit")

• Social proof builds credibility

• Form asks for minimum info needed

• Mobile experience is clean and fast

• Analytics and conversion tracking work

• Page loads in under 3 seconds

Pro Tip: Save your landing page structure as a template in Asset Management. Your next landing page takes 30 minutes instead of 3 hours.