Phase 1: Diagnose Your Acquisition Problem (45 min)

Step 1: Open Averi AI and ask: "Analyze my customer acquisition funnel. Current CAC: [X].Monthlyadspend:[X]. Monthly ad spend: [ X].Monthlyadspend:[Y]. Channels: [list]. Conversion rate: [%]. Where am I wasting money?"

Step 2: Share your funnel data with Averi. Provide:

• Ad spend by channel (Meta, Google, LinkedIn, etc.)

• Click-through rates and CPCs

• Landing page conversion rates

• Lead-to-customer conversion rates

• Current CAC vs. target CAC

• Customer LTV for context

Step 3: Ask Averi to diagnose your problem: "Is this an audience problem (targeting wrong people), messaging problem (saying wrong things), or conversion problem (losing them at decision point)?"

Step 4: Averi identifies your highest-impact levers. Typical diagnosis:

• Audience problem: Broad targeting, low intent traffic, poor ICP alignment

• Messaging problem: Weak hooks, unclear value prop, ad/landing page disconnect

• Conversion problem: Friction in form, weak CTAs, no trust signals, slow page load

Phase 2: Build CAC Reduction Roadmap (1 hour)

Step 5: Ask Averi: "Create a CAC reduction roadmap prioritizing highest-impact optimizations. Include: audience segmentation improvements, ad creative testing framework, landing page CRO, email nurture optimization, retargeting strategy."

Step 6: Averi structures your priorities. Typical roadmap:

• Week 1-2: Audience refinement and lookalike audience creation

• Week 3-4: Ad creative testing (10 variations, different hooks/angles)

• Week 5-6: Landing page A/B testing (3 versions, different value props)

• Week 7-8: Email nurture sequence for warm leads

• Ongoing: Retargeting campaigns for abandoned prospects

Step 7: Set reduction targets. Ask: "Based on industry benchmarks and my current CAC of [$X], what's a realistic reduction target in 90 days? Break it down by optimization area."

Step 8: Define success metrics beyond just CAC:

• CAC by channel and campaign

• Creative performance over time (avoid ad fatigue)

• Landing page conversion rate by variation

• Lead quality score (engagement, deal size, close rate)

• Overall funnel efficiency (traffic → customer)

Phase 3: Refine Audience Targeting (Week 1-2)

Step 9: Ask Averi: "Analyze my current audience targeting. Create 5 audience segments based on: ICP fit, buying intent signals, lookalike modeling from best customers, behavioral triggers, exclusion lists to prevent waste."

Step 10: Open Create Mode → Ask: "Build detailed audience targeting briefs for each segment. Include: demographics, psychographics, pain points, buying stage, preferred channels, estimated reach."

Step 11: Ask Averi: "Create lookalike audience strategy from my highest LTV customers. What data points should I use? What percentage similarity for cold acquisition vs. warm conversion?"

Step 12: Build exclusion lists. Ask: "Create exclusion audience lists: existing customers, unqualified leads, job seekers, competitors, low-intent browsers who never converted."

Step 13: Save audience strategies → Asset Management → Folder: "CAC Optimization - Audience Targeting"

Phase 4: Build and Test Ad Creative (Week 3-4)

Step 14: Ask Averi: "Generate 10 ad creative concepts testing different: hooks (pain point, aspiration, curiosity, social proof, urgency), angles (customer outcomes, product features, founder story, data/stats), formats (single image, carousel, video, testimonial)."

Step 15: Open Create Mode → For each concept, generate:

• 3 headline variations

• 2 body copy options

• 1 strong CTA

• Image/video concept description

• Target audience match

Step 16: Structure proper A/B testing. Ask Averi: "Create an ad testing framework: test schedule (2 weeks per iteration), budget allocation per variant, statistical significance requirements, winner selection criteria, scaling plan."

Step 17: Ask Averi: "Build a creative testing calendar for 90 days. Week 1-2: test hooks. Week 3-4: test angles. Week 5-6: test formats. Week 7-8: test winning combinations."

Step 18: Save all creative concepts and testing framework → Asset Management → Folder: "CAC Optimization - Ad Creative Library"

Phase 5: Optimize Landing Pages (Week 5-6)

Step 19: Ask Averi: "Audit my current landing page. Identify: value prop clarity issues, friction points in form, missing trust signals, weak CTAs, technical issues (speed, mobile)."

Step 20: Open Create Mode → Ask: "Create 3 landing page variations testing: Variation A - benefit-focused headline, social proof, short form. Variation B - outcome-focused headline, case study, medium form. Variation C - urgency-focused headline, video demo, long form with FAQ."

Step 21: For each variation, Averi generates:

• Headline and subheadline copy

• Value proposition structure

• Trust signals to include (testimonials, logos, stats, guarantees)

• Form field strategy (progressive profiling vs. capture all)

• CTA copy and placement recommendations

Step 22: Ask Averi: "Calculate test sample size needed for statistical significance. Current traffic: [X visitors/day]. Desired confidence level: 95%. Minimum detectable effect: [Y]% conversion lift."

Step 23: Save landing page variations and testing plan → Asset Management → Folder: "CAC Optimization - Landing Pages"

Phase 6: Build Nurture and Retargeting (Week 7-8)

Step 24: Ask Averi: "Create email nurture sequences for different buyer stages: Cold leads (clicked ad, didn't convert) - 5 emails over 14 days. Warm leads (filled form, researching) - 3 emails over 7 days. Hot leads (booked demo, deciding) - 2 emails over 3 days."

Step 25: Open Create Mode → For each sequence, generate:

• Subject lines (5 variations per email for testing)

• Email body copy with clear value props

• Social proof and trust builders

• CTAs that move to next stage

• Send timing and triggers

Step 26: Ask Averi: "Build a retargeting strategy: Facebook/Instagram retargeting for website visitors. Google Display remarketing for content engagers. LinkedIn retargeting for B2B prospects. Email retargeting for form abandoners."

Step 27: For retargeting creative, ask: "Generate 5 retargeting ad variations addressing common objections: price concerns, feature questions, trust issues, comparison to competitors, urgency and scarcity."

Step 28: Save nurture sequences and retargeting playbook → Asset Management → Folder: "CAC Optimization - Nurture & Retargeting"

Phase 7: Activate Specialist Team (Week 2-3)

Step 29: Type /intro → Request: "Match me with a paid media specialist experienced in CAC optimization. Need expertise in: Meta/Google ads, audience targeting, creative testing, conversion tracking."

Step 30: Activate paid media specialist → Share: "Execute CAC reduction roadmap. Launch audience refinements, implement creative testing framework, manage daily optimization, track performance meticulously."

Step 31: Type /intro → Request: "Match me with a CRO (conversion rate optimization) expert for landing page testing."

Step 32: Activate CRO specialist → Share: "Implement 3 landing page variations, set up proper A/B testing, analyze user behavior, recommend iterations, execute winning optimizations."

Step 33: (Optional) Type /intro → Request: "Match me with a copywriter to scale winning creative concepts into more variations."

Phase 8: Track, Analyze, Iterate (Ongoing)

Step 34: Ask Averi: "Create a CAC performance dashboard tracking: CAC by channel and campaign, creative performance over time (fatigue indicators), landing page conversion rates by variation, email nurture engagement and conversion, retargeting ROAS, overall funnel efficiency."

Step 35: Weekly analysis. Ask Averi: "Review this week's performance data. What's working? What's not? Which creative is fatiguing? What should we test next?"

Step 36: Identify winners. Ask: "Which audience segments have lowest CAC? Which ad creative performs best? Which landing page variation converts highest? Scale budget to winners."

Step 37: Document learnings. Ask Averi: "Create a 'Winning Playbook' documenting: best-performing audience segments, highest-converting ad hooks and angles, optimal landing page structure, effective nurture sequences, retargeting best practices."

Step 38: Monthly deep dive. Ask: "Analyze 30-day CAC trends: CAC reduction achieved vs. target, cost per channel, lead quality impact, conversion rate improvements, recommendations for next month."

Step 39: Save all performance data and winning playbooks → Asset Management → Folder: "CAC Optimization - Performance & Learnings"

Step 40: Scale what works. Ask: "My CAC dropped from [X]to[X] to [ X]to[Y] using [winning strategies]. Create a scaling plan: increased budget allocation, expanded audience size, more creative variations, additional channels."

What You'll Have

✅ Week 2: Complete funnel diagnosis and CAC reduction roadmap
✅ Week 3-4: Refined audience targeting live, reducing wasted spend
✅ Week 5-6: 10 ad creative variations testing, identifying winners
✅ Week 7-8: 3 landing page variations running A/B tests
✅ Week 9-10: Nurture and retargeting campaigns active
✅ Month 3: Measurable CAC reduction with documented winning playbook
✅ Ongoing: Repeatable acquisition system that compounds over time