Phase 1: Market Research & Validation (Week 1 - 3 hours)

Step 1: Open Averi AI and ask: "Help me validate entering [new market/vertical/geography]. Current market: [existing]. Why expand: [growth, diversification, strategic]. Budget: [$X]. Timeline: [months]."

Step 2: Ask Averi: "Research this market: Size and growth rate, competitive landscape, regulatory requirements, customer behavior differences, pricing expectations, key success factors."

Step 3: Ask: "Analyze market entry viability: Market attractiveness (size, growth, margins), competitive intensity (who owns it, barriers), our fit (transferable advantages, gaps to fill), entry cost (investment needed), risk assessment."

Step 4: Decision point with Averi: "Based on analysis, should we: Go (strong fit, clear path), No-go (too risky, poor fit), Pivot (different segment/approach)?"

Phase 2: Define Market Entry Strategy (Week 1 - 2 hours)

Step 5: Ask Averi: "Design our entry strategy. Choose approach: Beachhead (narrow segment first, expand later), Direct competition (challenge incumbents head-on), Blue ocean (create new category/position), Partnership (leverage existing player)."

Step 6: Open Create Mode → Ask: "Build market entry plan covering: Target segment definition (who specifically), value proposition (why us vs. incumbents), go-to-market motion (how we'll reach them), positioning strategy (category we own), success milestones (6mo, 12mo, 18mo)."

Step 7: Ask: "Identify our unfair advantages in this market: What do we do better? What assets transfer? What do incumbents ignore? Where are gaps we can fill?"

Step 8: Ask: "Calculate entry requirements: Team (roles needed, hire vs. contract), Budget (marketing, sales, product), Timeline (key milestones), Success metrics (leading and lagging)."

Step 9: Save strategy → Asset Management → Folder: "Market Entry - [Market Name]"

Phase 3: Adapt Product & Positioning (Week 2 - 1 week)

Step 10: Ask Averi: "Audit product-market fit for new market: What features do they care about? What's missing? What's irrelevant? Pricing expectations? Buying process differences?"

Step 11: Open Create Mode → Ask: "Reposition our product for this market: New messaging (speak their language), Value props (their priorities, not ours), Use cases (relevant to their world), Social proof (testimonials, case studies from similar customers)."

Step 12: Ask: "Create positioning framework: Category we're entering, Why now (market timing), Who it's for (specific ICP), What it does (core value), Why us (differentiation), Proof (credibility builders)."

Step 13: Build messaging architecture: "Generate: Headline/tagline for this market, 3 key benefits they care about, Objection handling (why not incumbent?), Comparison positioning (us vs. them)."

Step 14: Save messaging → Asset Management → Folder: "Market Entry - Messaging"

Phase 4: Build Market Entry Assets (Week 2-3 - 1 week)

Step 15: Open Create Mode → Ask: "Create foundational assets: Landing page (market-specific value prop), Case study (similar customer success), Sales deck (adapted for this market), Email sequences (outreach and nurture), Ad creative (5 variations testing angles)."

Step 16: Ask: "Generate content strategy for market education: 5 blog posts addressing their pain points, Industry comparison guide, ROI calculator for their use case, FAQ addressing market-specific concerns, Webinar topic attracting this audience."

Step 17: Ask: "Build sales enablement: Discovery questions (learn their world), Demo script (focus on their priorities), Objection handling (market-specific), Competitive battlecards (vs. incumbents), Pricing/packaging (market expectations)."

Step 18: Save all assets → Asset Management → Folder: "Market Entry - Assets"

Phase 5: Identify Market Channels (Week 3 - 2 hours)

Step 19: Ask Averi: "Where does this market discover solutions? Rank channels by: Audience concentration, Cost efficiency, Speed to traction, Competitive advantage opportunity."

Step 20: Ask: "Design initial channel mix: Primary (highest concentration, fastest test), Secondary (scale play after validation), Tertiary (long-term investment). For each: budget allocation, success metrics, timeline to results."

Step 21: Ask: "Identify market-specific tactics: Which communities/forums do they frequent? What events do they attend? Who are the influencers? What content do they consume? Where do competitors advertise?"

Step 22: Ask: "Create 90-day channel roadmap: Month 1 (test 3 channels, find winner), Month 2 (scale winner, add complementary), Month 3 (optimize mix, expand reach)."

Phase 6: Launch Market Entry Campaign (Week 4 - Launch)

Step 23: Ask Averi: "Build launch plan: Pre-launch (audience building, partnerships), Launch week (announcement, content blitz), Post-launch (sustained activation, optimization). Define metrics for each phase."

Step 24: Activate specialists via /intro: "Match me with: Market research analyst (validate assumptions), Copywriter (adapt messaging), Paid media expert (launch campaigns), Sales development rep (outbound in new market)."

Step 25: Coordinate launch execution: Deploy landing pages and tracking, Launch ad campaigns across channels, Activate outbound sequences, Publish thought leadership content, Engage in community/events.

Step 26: Daily monitoring: "Review: Traffic quality (right audience?), Conversion rates (messaging resonating?), Lead quality (qualified prospects?), Cost efficiency (CAC in line?)."

Phase 7: Learn & Iterate (Month 2-3 - Ongoing)

Step 27: Weekly review with Averi: "Analyze market entry performance: What's working (double down), What's not (kill or pivot), What surprised us (new insights), Messaging resonating? (A/B test results), Competition response? (market reaction)."

Step 28: Ask: "Based on learnings, adjust: Messaging (what resonates vs. what doesn't), Targeting (refine ICP), Channels (reallocate budget), Positioning (sharpen differentiation), Product (prioritize features they need)."

Step 29: Build market playbook: "Document: Winning messaging and positioning, Effective channels and tactics, Ideal customer profile (refined), Objection handling, Competitive intelligence, What to avoid."

Step 30: Save learnings → Asset Management → Folder: "Market Entry - Playbook"

Phase 8: Scale or Pivot (Month 3-6 - Decision Point)

Step 31: Ask Averi: "Evaluate market entry success: Metric achievement (vs. targets), Unit economics (CAC, LTV, payback), Product-market fit (engagement, retention), Market response (demand, competition), Strategic value (worth continued investment?)."

Step 32: Decision framework: "Should we: Scale (strong traction, invest more), Optimize (promising but needs refinement), Pivot (wrong segment, adjust approach), Exit (not viable, cut losses)?"

Step 33: If scaling, ask: "Create expansion plan: Increase budget allocation, Expand team/resources, Broaden target segment, Add complementary channels, Launch new initiatives."

Step 34: If pivoting, ask: "What to adjust: Different segment within market?, New positioning/messaging?, Alternative channel mix?, Product modifications?, Partnership approach?"

What You'll Have

✅ Week 1: Validated market opportunity + entry strategy
✅ Week 2-3: Market-adapted product positioning + full asset library
✅ Week 4: Live market entry campaign across channels
✅ Month 2-3: Performance data + refined playbook
✅ Month 3-6: Scale decision with clear path forward