Phase 1: Define Your Campaign (15 min)

Step 1: Open Averi AI and ask: "Help me plan a marketing campaign. Goal: [product launch/lead gen/awareness]. Target audience: [describe]. Budget: [amount]."

Step 2: Work with Averi to define:

• Campaign objective and success metrics

• Target audience and pain points

• Core campaign message/hook

• Channel mix (paid ads, email, social, landing page)

Step 3: Ask Averi: "Create a campaign strategy doc including: messaging framework, timeline, and channel plan."

Phase 2: Build Campaign Assets (1 hour)

Step 4: Open Create Mode → Ask Averi: "Write landing page copy with headline, benefits, social proof, and CTA. Then generate the page JSON."

Step 5: Edit copy → Save both copy and JSON to a Library Folder called "Campaign - [Name]"

Step 6: Ask Averi: "Create 10 ad variations (5 hooks, 2 styles each) for [platform]."

Step 7: Ask Averi: "Create a 5-email campaign sequence: welcome, value, social proof, urgency, final push."

Step 8: Ask Averi: "Create 12 social posts to support this campaign."

Step 9: Review and edit all assets → Save everything to your "Campaign - [Name]" folder in your Library

Phase 3: Get Expert Review & Activate Team (20 min)

Step 10: Type /intro → Request: "Match me with a campaign strategist."

Step 11: Activate strategist → Share your Averi conversation + Create Mode assets + Asset Management folder

Step 12: Message: "Review this campaign. Feedback on messaging, assets, and strategy?"

Step 13: Make revisions based on feedback

Step 14: Type /intro → Request: "Match me with: paid media expert, email marketer, web developer."

Step 15: Activate experts → Share campaign brief and channel-specific assets with each

Step 16: Brief each expert on their role:

• Paid media: Launch ads, optimize for [goal]

• Email: Set up automation sequence

• Web dev: Build landing page from JSON

Phase 4: Launch & Optimize (Ongoing)

Step 17: Confirm launch date with team → Set up tracking dashboard with Averi's help

Step 18: Week 1: Review performance with experts → Identify winning variations

Step 19: Ask Averi weekly: "Based on [performance data], what should we optimize?"

Step 20: Implement optimizations (pause losers, scale winners, create new variations)

Step 21: Save learnings to Asset Management for future campaigns

What You'll Have

✅ Day 1: Strategy and messaging framework
✅ Day 2: All campaign assets complete
✅ Day 4: Expert team briefed and executing
✅ Week 1: Campaign live across channels
✅ Week 2: Optimized based on performance data