Phase 1: Build Launch Strategy (30 min)

Step 1: Open Averi AI and ask: "Help me plan a product launch. Product: [describe]. Launch date: [date]. Target audience: [describe]. Goal: [awareness/signups/sales]."

Step 2: Work with Averi to define:

• Launch objectives and success metrics

• Pre-launch, launch day, and post-launch phases

• Key messaging and positioning

• Target channels (email, PR, paid ads, social, blog, etc.)

Step 3: Ask Averi: "Create a complete launch timeline working backward from [launch date]. Include: what to create, when to activate experts, when to publish each asset, and coordination points."

Step 4: Review timeline → Adjust based on your resources and constraints

Step 5: Ask Averi: "Build our messaging hierarchy: main launch narrative, key product benefits, proof points, and how messaging should differ pre-launch vs. launch day vs. post-launch."

Phase 2: Create Launch Assets (2-3 hours)

Step 6: Open Create Mode → Ask Averi: "Write a press release for this product launch including: headline, announcement, product details, quote from leadership, company boilerplate, and media contact info."

Step 7: Edit press release → Save to Asset Management > "Product Launch - [Name]" > "PR Assets"

Step 8: Ask Averi: "Write a launch announcement blog post: hook readers, explain the problem we solve, introduce the product, highlight key features/benefits, include customer quote or early results, and strong CTA."

Step 9: Edit blog post → Save to Asset Management > "Product Launch - [Name]" > "Content"

Step 10: Ask Averi: "Create a 7-email launch sequence: teaser (3 emails building anticipation), launch day announcement, day 2 deep-dive, day 4 social proof, day 7 last chance."

Step 11: Edit email sequence → Save to Asset Management

Step 12: Ask Averi: "Create 20 social posts for launch week across LinkedIn, Twitter, Instagram: announcement posts, feature highlights, customer quotes, behind-the-scenes, team celebrations."

Step 13: Ask Averi: "Create paid ad copy for launch campaigns: 10 ad variations (5 angles, 2 styles) for Facebook and LinkedIn."

Step 14: Ask Averi: "Create landing page copy for the product launch with compelling headline, key benefits, product screenshots/demo, pricing, FAQs, and signup CTA."

Step 15: Review all assets → Edit for brand voice and accuracy → Save everything to Asset Management > "Product Launch - [Name]"

Step 16: Ask Averi: "Create a launch master brief document summarizing: objectives, timeline, messaging, all assets created, channel strategy, and team responsibilities."

Step 17: Save master brief to Asset Management

Phase 3: Activate Launch Team (20 min)

Step 18: Type /intro → Request: "Match me with: PR specialist, content marketer, paid media expert, social media manager, email marketer."

Step 19: Review profiles → Activate 3-5 experts based on your channel priorities

Step 20: Share with all activated experts:

• Full Averi launch strategy conversation

• All Create Mode canvases with assets

• Asset Management "Product Launch - [Name]" folder

• Master launch brief

Step 21: Brief each expert on their role:

• PR specialist: "Pitch our press release to target publications. List: [outlets]. Send by [date]. Goal: secure 3-5 pieces of coverage."

• Content marketer: "Publish blog post on [date]. Optimize for SEO. Promote across channels."

• Paid media expert: "Launch ad campaigns on [platforms]. Budget: [X]. Start 2 days before launch. Optimize for [signups/sales]."

• Social media manager: "Schedule these 20 posts across launch week. Engage with comments. Monitor mentions."

• Email marketer: "Set up this 7-email sequence. Segment by [criteria]. First email goes [date]."

Step 22: Set coordination schedule: "Daily standup at [time] during launch week. Slack channel: #product-launch for real-time updates."

Phase 4: Execute Launch (Launch Week)

Step 23: T-7 days: PR specialist begins media outreach

Step 24: T-5 days: Begin teaser email sequence → Start paid ads → Post first social teasers

Step 25: T-2 days: Check all systems:

• Landing page live and tested

• Email automations configured

• Ad campaigns scheduled

• Blog post scheduled

• Analytics and tracking working

Step 26: Launch Day: Coordinate all channels:

• Press release goes live (morning)

• Blog post publishes

• Launch email sends

• Social announcements post

• Paid ads scale up

• Team celebrates and engages

Step 27: T+1 to T+7: Experts execute post-launch sequence:

• Daily social posts

• Follow-up emails

• Ad optimization

• Media follow-up

• Engagement and response

Phase 5: Monitor & Optimize (Ongoing)

Step 28: Ask Averi: "Create a launch performance dashboard tracking: signups/sales, email metrics, ad performance, social engagement, press coverage, website traffic, and conversion rates."

Step 29: Daily during launch week: Review dashboard with expert team → Identify what's working

Step 30: Ask Averi: "Based on [performance data], what should we optimize? What's underperforming?"

Step 31: Implement optimizations:

• Pause low-performing ads

• Boost high-performing social posts

• Adjust email send times

• Refine targeting

Step 32: T+14 days: Post-launch retrospective

• Ask Averi: "Analyze our launch performance. What worked? What didn't? What should we do differently next time?"

• Document learnings → Save to Asset Management > "Product Launch - [Name]" > "Post-Mortem & Learnings"

What You'll Have

✅ Week 1: Complete launch strategy and timeline
✅ Week 2: All launch assets created and expert team briefed
✅ Launch Week: Coordinated multi-channel execution
✅ Launch +1 Week: Performance data and optimization in progress
✅ Launch +2 Weeks: Complete launch retrospective and documented learnings for next time

Launch Day Checklist

Before launch, confirm:

• Press release approved and ready to distribute

• Blog post scheduled and reviewed

• Email sequences tested and scheduled

• Social posts scheduled across all platforms

• Paid ads live with proper tracking

• Landing page live and converting properly

• Team knows their responsibilities and timing

• Analytics dashboards configured

• Support team briefed on new product

• Celebration plan ready for the team

Pro Tip: Save your launch timeline and asset checklist as a template in Asset Management. Your next product launch will be 10x easier.