Phase 1: Audit Your Content for GEO (20 min)

Step 1: Open Averi AI and ask: "Audit my content for GEO optimization. URL: [paste link]. Analyze for: entity authority, citation-worthiness, AI-extractable structure, and schema markup opportunities."

Step 2: Work with Averi to identify:

• Entity representation gaps (how AI engines understand your brand/topic authority)

• Citation-worthy elements (statistics, quotes, expert insights that LLMs can reference)

• Structural improvements needed (H1 hierarchy, FAQ sections, answer kit potential)

• Schema markup opportunities (Article, HowTo, FAQ, Dataset)

Step 3: Ask Averi: "Create a GEO optimization checklist for this content, prioritized by impact."

Phase 2: Restructure Content in Create Mode (45 min)

Step 4: Open Create Mode → Ask Averi: "Rewrite this content for GEO. Include: clear H1 hierarchy, extractable statistics with attribution, FAQ section, and machine-readable summary."

Step 5: Review the restructured content. Key elements to verify:

• H1: Clear, question-based headline that states main claim

• Executive summary: 40-60 word direct answer with key statistics

• H2s: 5-7 user-aligned questions as subheadings

• Body: Numbered/bulleted lists, extractable data chunks, clear attribution

• FAQ section: 5-10 common questions with standalone answers

• Conclusion: Reinforces authority and includes update timestamp

Step 6: Ask Averi: "Generate schema markup JSON for this content. Include: Article schema with author/organization, FAQ schema for Q&A section, and any relevant HowTo or Dataset schema."

Step 7: Save both the optimized content and schema JSON to Library → Create folder: "GEO - [Topic Name]"

Phase 3: Build Supporting Content & Citation Assets (30 min)

Step 8: Ask Averi: "Create 3 supporting pieces for this main content: 1) A practical how-to guide, 2) A data-backed case study, 3) An FAQ compilation. These should cross-reference the main article and build topical authority."

Step 9: Ask Averi: "Generate alt-text for all images in this content that describes both visual elements and contextual relevance."

Step 10: Ask Averi: "Create a machine-readable summary block optimized for AI extraction. Format: Problem statement, solution overview, key statistics, actionable takeaway."

Step 11: Review and save all supporting assets to your "GEO - [Topic Name]" folder

Phase 4: Technical Implementation & Expert Review (30 min)

Step 12: Type /intro → Request: "Match me with an SEO specialist who understands schema markup and GEO optimization."

Step 13: Activate SEO specialist → Share your Averi conversation + Create Mode assets + Library folder

Step 14: Message: "Review this GEO-optimized content. Need help implementing: schema markup, internal linking strategy, and entity reinforcement. Also want citation portfolio recommendations."

Step 15: Ask your SEO specialist to:

• Implement schema markup JSON on your site

• Build internal link architecture connecting this content to related pieces

• Identify cross-platform entity reinforcement opportunities (Wikipedia, LinkedIn, industry directories)

• Suggest citation sources (publications, research reports, expert roundups)

Step 16: (Optional) Type /intro → Request: "Match me with a content strategist for ongoing GEO content planning."

Step 17: Brief content strategist on: "Help me build an answer kit around this topic. Need interconnected content cluster strategy and quarterly content calendar for entity building."

Phase 5: Publish, Monitor & Iterate (Ongoing)

Step 18: Publish optimized content → Add update timestamp and change documentation

Step 19: Set up monitoring with Averi's help. Ask: "Create a GEO tracking dashboard. Monitor: AI Overview features, Perplexity citations, ChatGPT references, traditional search rankings."

Step 20: Week 2: Ask Averi: "Analyze my content's performance in AI search. What platforms are citing it? Where are gaps?"

Step 21: Monthly check-in: Ask Averi: "Review this content for freshness. What statistics need updating? What new examples should I add?"

Step 22: Quarterly refresh: Ask Averi: "Analyze search trends and AI citation patterns. How should I evolve this content and its supporting answer kit?"

Step 23: Save learnings and performance data to Library → Document: "GEO Insights - [Quarter/Year]"

What You'll Have

✅ Day 1: Complete content audit with GEO optimization checklist
✅ Day 2: Restructured content with proper hierarchy, schema markup, and AI-extractable elements
✅ Day 3: Supporting content cluster and citation-ready assets
✅ Week 1: Technical implementation complete with expert review
✅ Month 1: Content indexed and monitored across AI platforms
✅ Quarter 1: Performance data showing AI citations and optimization opportunities