Phase 1: Define Campaign Strategy (20 min)

Step 1: Open Averi AI and ask: "Help me plan a paid ads campaign. Goal: [leads/sales/signups]. Product/offer: [describe]. Target audience: [describe]. Budget: [amount]. Timeframe: [duration]."

Step 2: Work with Averi to define:

• Campaign objective and KPIs (CPA, ROAS, etc.)

• Target audience and demographics

• Platform mix (Facebook, LinkedIn, Google, etc.)

• Budget allocation across platforms

Step 3: Ask Averi: "What audience targeting strategy will work best? Suggest targeting parameters, lookalikes, and retargeting approach."

Step 4: Ask Averi: "Recommend a creative testing framework. What ad angles, hooks, and formats should we test first?"

Step 5: Confirm strategy: platforms, budget split, audience segments, testing approach

Phase 2: Create Ad Creative (1 hour)

Step 6: Open Create Mode → Ask Averi: "Create 10 ad variations for [platform] testing 5 different hooks with 2 copy styles each. Address these pain points: [list]."

Step 7: Review ad variations → Edit for brand voice and specificity

Step 8: Ask Averi: "For each ad variation, suggest the best image/video concept and include design specifications."

Step 9: Ask Averi: "Write landing page copy that matches our ad messaging: headline, subhead, benefits, social proof, and CTA."

Step 10: Ask Averi: "Generate the landing page JSON."

Step 11: Save all assets to Asset Management > "Paid Ads Campaign - [Name]":

• All ad copy variations

• Creative specifications

• Landing page copy and JSON

• Audience targeting parameters

Phase 3: Get Setup Recommendations (15 min)

Step 12: Ask Averi: "Create campaign setup recommendations for [platform] including: campaign structure, ad set organization, bidding strategy, daily budget pacing, and conversion tracking requirements."

Step 13: Ask Averi: "Build a testing roadmap. What should we test first? When do we make optimization decisions? What metrics signal we should pause or scale?"

Step 14: Ask Averi: "Create a campaign brief document including: objectives, targeting, creative strategy, budget allocation, setup specs, and optimization playbook."

Step 15: Save campaign brief to Asset Management

Phase 4: Activate Paid Media Expert (10 min)

Step 16: Type /intro → Request: "Match me with a paid media expert experienced in [Facebook/LinkedIn/Google Ads]."

Step 17: Activate expert → Share:

• Full Averi campaign strategy conversation

• Create Mode canvas with all ad creative

• Asset Management "Paid Ads Campaign - [Name]" folder

• Campaign setup recommendations

Step 18: Message expert: "Launch this campaign using the strategy and creative provided. Platforms: [list]. Budget: [amount]. Set up: conversion tracking, A/B testing for ad variations, landing page integration. Go-live date: [date]. Report performance [daily/weekly]."

Step 19: Expert confirms setup and launch timeline

Phase 5: Launch & Optimize (Ongoing)

Step 20: Expert launches campaign → Confirms tracking and setup are working

Step 21: Day 3 check-in: Review initial performance data

• Which ads are getting best CTR?

• Which audiences are engaging?

• Is CPA within target range?

• Any technical issues?

Step 22: Ask Averi: "Based on [performance data], what optimizations should we make? Which ads should we pause? What new variations should we test?"

Step 23: In Create Mode, create new ad variations based on winning patterns

Step 24: Share new creative with expert → Implement optimizations:

• Pause underperforming ads

• Scale budget to winners

• Launch new test variations

• Refine audience targeting

Step 25: Weekly optimization cycle:

• Review performance with expert

• Analyze winning patterns

• Create new variations in Create Mode

• Test and iterate

Step 26: Ask Averi: "Create a campaign performance report template tracking: spend, impressions, clicks, conversions, CPA, ROAS, and winning creative patterns."

Step 27: Save performance insights and winning creative to Asset Management for future campaigns

What You'll Have

✅ Day 1: Campaign strategy and ad creative complete
✅ Day 2: Expert briefed and setting up campaigns
✅ Day 3: Campaign live and initial data flowing
✅ Week 1: First optimization cycle complete
✅ Week 2: Scaled winners, paused losers, new tests running
✅ Week 4: Optimized campaign with documented winning formulas

Campaign Launch Checklist

Before going live, confirm:

• Conversion tracking installed and tested

• Landing page live and mobile-optimized

• All ad variations approved and uploaded

• Audience targeting configured correctly

• Daily budget caps set properly

• Billing and payment method active

• UTM parameters added for tracking

• Retargeting pixel installed

• Reporting dashboard configured

Optimization Decision Framework

After 3 days (minimum 1,000 impressions per ad):

• Pause ads with <1% CTR

• Scale ads with >3% CTR and CPA on target

• Create variations of top performers

After 1 week:

• Analyze audience performance

• Pause underperforming audiences

• Increase budget to winning segments

After 2 weeks:

• Identify winning creative patterns

• Build new campaign around winners

• Test incrementally (change one variable at a time)

Pro Tip: Save your top 3 performing ads to Asset Management as templates. Use these proven patterns for your next campaign.